Proactive Thought Leadership
We consistently hear from clients transitioning to us from
other sales agencies that the way Advantage drives business by adding
value and being engaged as a strategic partner is unlike anything they
previously experienced. We strive to be seen as a partner who not only
executes against our clients’ strategies but also provides the insights
and thought leadership that fuel them. This type of proactive thinking
and ownership over delivering profitable growth happens every day
throughout our organization – business managers scouring the landscape
for sales opportunities, retail managers tweaking routing patterns, the
Client Team delivering strategic leadership, and our most Senior
Executives actively engaged in your business.Closer to the Customer
Advantage provides insight-based, integrated sales and
marketing solutions at retailers across North America (our "Customers").
Advantage has the strength and scale to engage in truly strategic
partnerships with Customers, ensuring deep understanding of their
strategies and systems. This knowledge, along with our proprietary
technology and proactive talent, enable us to share superior insights at
HQ and at store level, driving sales and keeping valued shoppers
returning to their stores.
Flexible and Customized Model
Advantage does not believe in a one-size-fits-all approach.
We collaborate closely with clients to develop tailored, flexible
solutions designed to suit specific needs and maximize results. The
solutions we develop are also scalable and continuously evolving to meet
changing demands. Leading Edge Technology
Advantage retail associates are armed with the industry's most
innovative tablet technology for collecting, analyzing, and delivering
data in an actionable format. Our
Advantage Retail Technology Services (ARTS)
sophisticated solutions stand alone in their ability to offer
functionality, durability, and store-condition insights. Our proprietary
"Pitch Book" application is loaded on every rep’s device and enables
our retail force to quickly and successfully present promotional events
and sell displays to store personnel.
Analytics, Insights & Intelligence Technology
Advantage’s ability to make proactive, insight-based recommendations at
the headquarter sales level is fueled by our proprietary business
Sales Opportunity Explorer retrieves, interprets, and applies data in the selling process, while
Causal Opportunity Explorer analyzes the effectiveness of trade-promotion and optimizes distribution, pricing, and assortment.
Advantage Marketing Partners
is a top-ranked agency differentiated by size, experience, and ability
to ground programs in insights, as well as the close relationships we
have with our retailers. Advantage Marketing Partners has become a
one-stop shop with services ranging from program planning and execution
to shopper-centric custom publications and field events.