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crossmark

United States Industry Market research
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Reviews for crossmark

Reviews - What employees say

2.83 Employees say
0.00 Applicants say
  • 17.Nov 2016
  • Employee

Challenging Work

Crossmark is the worst company I have ever worked for

  • 26.Jun 2016
  • Employee

Suggestions for improvement

  • I've already had this discussion with upper management. They agreed that my observations were spot on and needed to be addressed.

I like about the employer

The management seems to really care about insuring that good employees are provided for when things get tough. They went above and beyond the call trying to help employees find positions elsewhere in the company when one major client dropped their contract. I was impressed with how they had in house recruiters contact the employees about open positions and try to match employees with positions in their geographic area.

  • 25.Apr 2016
  • Employee

Inclusive/Diverse

The company goes above and beyond trying to keep employees working for them. If they hadn't lost the contract that I was working under, and had had a job within reasonable driving range, I'd still be working for them.

Suggestions for improvement

  • They should look to have more people with experience other than just merchandisers in management. It would allow them to see when client demands are incompatible with the actual market conditions and make suggestions on how to improve product flow without wasting money on poorly designed packaging or PoS marketing materials. They need people who have worked in the market place to explain to the client that they need to tailor their marketing strategy to the current market, not simply agree to execute a client's bad plan. Results are never good under those circumstances and until the client understands that the problem lies in the plan not the execution, they will continue to develop bad plans and blame Crossmark when those plans fail to achieve the desired results. Examples of this includes packaging and displays that are too large to fit where they need to go, or will cause an ungodly mess to try and remove at the end of the promotion. The packaging reduces product exposure by reducing facings and the displays are never put up because the stores can't or won't allow it.

Review averages

kununu score comparisons

crossmark
2.83
7 reviews

Industry average (Market research)
3.27
2,045 reviews

kununu average
3.13
1,406,000 reviews