Digital Marketing (Journey Architect) Specialist (f/m/div)

#WeAreIn for jobs that impact everyone’s life Behind every success, there is a plan: your strategic thinking, creative skills, and ability to communicate with others will drive innovation and turn ideas into impact. As a Digital Marketing (Journey Architect) Specialist on our Corporate team, you’ll play a vital part in building the frameworks, relationships, and processes that keep Infineon’s Business thriving. Are you in?

Your Role

Key responsibilities in your new role

• Develop and document omnichannel customer journeys based on insights and business needs, collaborating with internal partners to define objectives, segmentation, and personalization
• Translate data-driven insights into updated journey flows and experience elements
• Build, deploy, and scale customer journeys in Salesforce Marketing Cloud (SFMC) and coordinate with activation teams
• Define technical requirements including triggers, logic, and personalization, ensuring feasibility and optimization
• Establish KPIs, monitor journey performance, conduct testing (A/B or multivariate), and drive ongoing improvements based on results
• Document functional and data needs to support journey enhancements. Liaise with MarTech platform owners (e.g. Marketing Cloud, Data Cloud, Adobe tools) to align features and capabilities with journey strategy
• Maintain thorough journey maps, frameworks, and playbooks, creating reusable assets to support team alignment and scalability

Your Profile

Qualifications and skills to help you succeed

• A degree in Marketing, Business, Communications, or related field
• At least 3 years of relevant work experience in digital marketing
• Experience with journey mapping, marketing automation, and omnichannel execution
• Proficiency with Salesforce Marketing Cloud (SFMC) is preferred
• Understanding of email, SEA, and web personalization best practices
• Experience defining logic, triggers, and data requirements
• Proficient in evaluating data for customer journey enhancements, highly systematic, and experienced in leveraging AI-driven and data-centric personalization methods
• Adept at nurturing cross-team relationships, facilitating agreement among stakeholders, and articulating complex concepts to synchronize product strategy with engineering roadmaps
• Excellent English language skills

Contact:
    Bárbara Pinto, LinkedIn

#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in?

We are on a journey to create the best Infineon for everyone.
This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills. Learn more about our various contact channels.
We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.
Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.
Click here for more information about Diversity & Inclusion at Infineon.