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Liip 
AG
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195 reviews from employees

kununu Score: 4.7Recommendation: 95%
Breakdown

195 employees rated this employer with an average of 4.7 points on a scale from 1 to 5.

159 employees recommended the employer in their reviews. The employer was not recommended in 9 reviews.

Friendly workplace with talented and caring colleagues

4.2
Recommended
Former EmployeeWorked in IT at Liip until 2025.

Working atmosphere

I think Liip could work a bit more on showing appreciation where it's due. But in general I think it is a good working atmosphere where I could feel trusted and fairly treated.

Image

A lot of people in Switzerland heard of Liip and have a positive response to me having worked there.

Work-Life Balance

There is extra parental benefits and Liip shows that they care about families. They support people having a family. There has been pressure to work long hours from time to time, but this is more from individual roles and does not reflect the company that in overall cares.

Liip also has absolutely no problem with people working part time, 80% is extremely common and may even be standard? This fosters a really good work environment.

Environmental and social responsibility

Sustainability feels like it is in the core of Liip.

Collegiality

Overall, people at Liip has been lovely to work with and we have had a good collaboration and communication. There has been times where teams have been thrown together and suffered a bit from having to quickly find ways to communicate, but this has been rare in my time there and is an exception rather than a rule.

Interaction with older colleagues

Most are not older, neither am I, so I can not properly judge this. I like to think that there is no age discrimination at Liip.

Leadership behavior

It is difficult to balance Leadership behaviour in a company with holacracy where in theory the employees have a say about everything, but in practise we are often surprised by decisions we did not know about in advance.

In general: I do believe leadership always act with the best interest of the company in mind, but they do need to show some more empathy at times.

Working conditions

In summer the offices can get warm, but we do get to work from home if it is unbearable :)

Communication

Internal communication has on times had things to wish for. There has been confusion and sometimes a bit of a mess in the past, leading to unnecessary worries and rumours.

BUT what is really positive is that it is always cleared up in the end, therefore despite the worries sometimes, I still give Liip a 4 star rating here.

Equality

I have rarely seen any signs of gender discrimination at Liip. They also have a behaviour charter to help guide people in the right direction.

This is a topic that Liip cares about deeply and it shows. I would recommend Liip to any women and not-cis-men that are worried about this.

I did like that the salary system largely benefited people that normally do not speak up, which includes many women as we are socially trained that way. BUT there are still elements of having to be good at advocating for oneself, which may be uncomfortable for some people, especially minority groups.

Interesting tasks

Not everything at work can be interesting, but I feel there has during most of my time at Liip been interesting work to do.


Career/Professional development

Salary/Social benefits

Helpful?Helpful?Agree? Agree? Report Share

Employer Comment

Nadja Perroulaz, Co-founder, Lead People
Nadja PerroulazCo-founder, Lead People

Dear colleague,
Thank you very much for your kind, honest, detailed, and valuable feedback. We are very pleased to receive it and take it to heart. We wish you all the best for the future.
Warm regards,
Nadja

I don't recommend Liip anymore. There was a large cultural shift.

2.0
Not recommended
EmployeeWorked in IT at Liip AG in Zürich, Kanton Zürich at the time of review.

What I like about the employer

It was good in the past.

Suggestions for improvement

I think you need to step back a bit and find or cultivate people who know how to run a company of this size, without sacrificing its values.

Working atmosphere

I think it's bad because of the recent measures and firings.

Image

I think it's not as good as it used to be.

Environmental and social responsibility

It was good but with the AI shift not believable anymore.

Leadership behavior

In my view it's chaotic without a strategy and plenty of shortsightedness and people who are at the bottom are I think paying the price for it. I don't see any accountability for bad decisions. I also think that the behavior of one particular founder should be improved.

Communication

I think the top down communication is very bad.

Salary/Social benefits

The decisions made in the salary conferences seem to be arbitrary.


Work-Life Balance

Collegiality

Working conditions

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Employer Comment

Nadja Perroulaz, Co-founder, Lead People
Nadja PerroulazCo-founder, Lead People

Dear colleague,

Your feedback makes us concerned.

As an agile and holocratic digital agency we strive to improve continuously, with clear and transparent processes and methods, where you can address tensions to roles dedicated to employees health or within the system itself.

In our compensation system, Liipers take primary responsibility for their salary through self-evaluation, peer evaluations, and roles that are responsible for internal equity.

Decisions are not made top-down but by people in roles. All employees have a shared responsibility in the self-organization.

If I can be of any help in easing your tensions, please feel free to approach me.

Kind regards,
Nadja

This response refers to an earlier version of the review.

Caring and empowering working environment

4.9
Recommended
Former EmployeeDid no longer work in PR / Communication at Liip AG in Freiburg, Kanton Freiburg at the time of review.

What I like about the employer

When I first met Liip, it was love at first sight. Back then I was a client of Liip. The collaboration with the project team was awesome and the work done great. At that time, I said to myself that one day I’ll have to join this so inspiring and so empowering company.

I joined Liip a bit more than a year ago. And I am still in the honeymoon phase. Onboarding was very smooth – even if I joined a team spread across several locations. Within my team, I experienced the perfect balance between coaching and independence work on each project I take over or launch. Within my location (where no of my teammates are located), I felt very welcomed too, and very quickly super well integrated. Countless activities are organised by the Liipers to foster human interactions and a good mood.

I could go on for a while. As a wrap up, I would say that I love my colleagues, my projects, the culture and conditions. I feel lucky and grateful for this incredible work and life experience.

Working atmosphere

Liip provides the caring working environment I was looking for – where actions are taken to make me feel good at work. Sport courses, massages, breakfasts and end-of-the-day-cheerful-gatherings. I also like my standing desk very much. On a personal level, I feel listened to and valued. I have a voice within the company and can take initiatives.

Image

Before joining Liip, I built myself a picture of the company. Now that I am Liiper myself, it’s exactly as I imagined. Transparency, equality, empowerment, flexibility, agility are really lived and nurtured. I also feel very connected to the values and principles of the company. Which is really important to me in order to deliver qualitative work.

Work-Life Balance

I chose to work at a 100% rate even if I had – and still have – the possibility to lower my occupation rate. I like the freedom I have regarding working hours. I’m involved in an association (outside of Liip) and it has never been an issue to be off a couple of hours here and then during the day.


Career/Professional development

Salary/Social benefits

Environmental and social responsibility

Collegiality

Interaction with older colleagues

Leadership behavior

Working conditions

Communication

Equality

Interesting tasks

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Employer Comment

Nadja Perroulaz, Co-founder, Lead People
Nadja PerroulazCo-founder, Lead People

Dear colleague,

Thank you very much for the update and the kind review, and also for taking the time to explain things. We are pleased that you value and live the autonomy and the co-creation. 💚

Kind regards,
Nadja

Dear Liiper,

Thank you very much for your detailed and amazing feedback! We greatly appreciate your opinion.

We wish you all the best for the future and let me know if you think of anything we can improve on (as there are only pro's in your feedback ;))

Greetings Jenny, Employer Branding Specialist

This response refers to an earlier version of the review.

Viel Autonomie und Gestaltungsfreiheit

4.8
Recommended
EmployeeWorked at Liip AG in Freiburg, Kanton Freiburg at the time of review.

What I like about the employer

Ich geniese viel Autonomie und Gestaltungsfreiheit. Wir haben die Möglichkeit, aktiv mitzugestalten, was jedoch auch Dialogbereitschaft und die Übernahme von Mitverantwortung erfordert.
Wer in der Selbstorganisation jedoch nur das „Mit“ möchte, ohne die Verantwortung und deren Konsequenzen zu übernehmen, könnte bei Liip nicht am richtigen Ort sein.

Work-Life Balance

Ich geniesse viel Autonomie über meine Arbeit und meine Arbeitszeit. Klar Kund*innen stehen im Mittelpunkt, denn ihre spannenden Projekte und ihr partnerschaftliches Vertrauen ermöglichen uns diese Autonomie.

Collegiality

Ich habe das Glück, Teamkollegen zu haben, denen ich blind vertrauen kann. Besonders schätze ich, dass wir wertschätzend und reflektiert miteinander umgehen. Selbst in herausfordernden Zeiten gelingt es uns immer wieder, diese mit viel Humor zu meistern.

Salary/Social benefits

Im Agenturbereich wirklich gut. Vor allem transparent und diskriminierungsfrei.

Interesting tasks

Ich habe unglaublich spannende Aufgaben und Kunden. Die Arbeit auf Agenturseite bringt zudem viel Abwechslung mit sich. Mit jedem Projekt lerne ich dazu, gestalte Neues und entwickle mich kontinuierlich weiter.


Working atmosphere

Image

Environmental and social responsibility

Career/Professional development

Interaction with older colleagues

Working conditions

Communication

Equality

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Employer Comment

Nadja Perroulaz, Co-founder, Lead People
Nadja PerroulazCo-founder, Lead People

Liebe*r Liiper*in,

Herzlichen Dank für die freundliche Bewertung, und auch dafür, dass du dir Zeit genommen hast für die Erkärungen. Es freut uns, dass du die Autonomie und die Mit-Verantwortung schätzt und lebst. 💚

Viele Grüße,
Nadja

Multiple Review

Sehr spannendes und sehr herausforderndes Unternehmen zugleich. Setzt hohe Selbstkompetenz voraus.

4.3
Recommended
Multiple Review
EmployeeWorked at Liip AG in Zürich, Kanton Zürich at the time of review and has submitted multiple reviews for this employer. (Employees are allowed to review once per year.)

Working atmosphere

Liip ist sehr herausfordernd. Holakratie verlangt sehr viel Selbst- und Führungskompetenz von jedem einzelnen. Als Selbstorganisations-Pionnier müssen wir vieles selber erfinden. Dazu stehen wir im schnelllebigen, knallharten Agentur-Business unter hohem Druck. Und wird setzen uns sehr hohe Nachhaltigkeitsziele. Das Arbeitsklima kann wunderbar, motivierend und sehr sinnstiftend sein; es fordert aber ausserordentlich viel von jedem einzelnen ab, was das Arbeitsklima belasten kann.

Image

Viele Awards (Best of Swiss Web, etc)

Work-Life Balance

Die meisten arbeiten teilzeit - ob wegen Familie, Hobbies, Startup-Projekt... Es erschwert zwar die tägliche Organisation aber dafür kann man sich eher gegenseitig vertreten, was in stressigen Zeiten sehr wertvoll ist.

Career/Professional development

Es gibt ein finanzielles und zeitliches Budget für die persönliche Weiterbildung. Darüber hinaus gibt es Schulungen (intern oder extern) für strategisch wichtige Kompetenzen (z.B. Selbstorganisation). Man ist für die eigene berufliche Entwicklung selbst verantwortlich - das ist für die viele Kollegen befreiend, kann aber auch frustrierend sein. Es gibt interne Coaches und man kann sich auch extern Unterstützung holen - aber man muss selber proaktiv werden und wird nicht automatisch von einem Chef gefördert.

Salary/Social benefits

Sehr gute Leistungen für Eltern

Environmental and social responsibility

Das Unternehmen hat die strenge B-Corp Zertifizierung bestanden

Collegiality

Sehr positive Erfahrungen. Man muss aber Verantwortung für das eigene Glück und die eigenen Fehler übernehmen.

Interaction with older colleagues

Es gibt sehr wenige ältere Kollegen. Die meisten sind zwischen 30 und 40. 50+ Leute, die gerne agil arbeiten, würden aber mehr Ruhe und Weitsicht in unsere Projekte einbringen.

Leadership behavior

Ich beziehe mich hier auf Führungskompetenz im Unternehmen, da wir keine Vorgesetzten an sich kennen. Das ist sehr unterschiedlich von Bereich zu Bereich: die Führungskompetenzen von Personen in Schlüsselrollen sind mal gut, mal weniger. Der Vorteil im Holakratiesystem ist, dass Verantwortung auf verschiedene Rollen verteilt wird. Dadurch kann eine Person mit suboptimalen Führungskompetenzen nicht allzu viel Schaden anrichten. Andererseits haben gute Führungskräfte auch weniger Impact als in einem traditionell geführten Unternehmen.

Working conditions

Schöne zentral gelegene Büros. Es gibt aber zu wenig Infrastruktur für konzentriertes Arbeiten alleine oder Video Calls (ausser Home Office).

Communication

Sehr transparente Kultur. Achtung, wir haben dadurch nicht weniger Probleme und Konflikte als andere Unternehmen, aber immerhin wird offen darüber geredet. Das ist häufig anstrengend und unangenehm, aber nötig.

Interesting tasks

Das Unternehmen strebt Projekte an, die eine möglichst positive Auswirkung auf die Nachhaltigkeitsziele der UNO haben. Manchmal muss man die finanzielle Stabilität priorisieren und weniger interessante Projekte annehmen. Längerfristig ist man jedoch nicht gezwungen, eine bestimmte Rolle auszuüben - man darf sich jederzeit für andere Rollen bewerben.


Equality

Helpful?Helpful?Agree? Agree? Report Share

Employer Comment

Laurent Buchs, People Specialist & Recruiter
Laurent BuchsPeople Specialist & Recruiter

Dear Liiper,
Thank you so much for taking the time to write this recommendation. 💚 It is very much appreciated!

We wish you all the best for your future!

Yours sincerely
Laurent

Liip rocks!

4.8
Recommended
EmployeeWorked in IT at Liip AG in Freiburg, Kanton Freiburg at the time of review.

What I like about the employer

Menschen, Prozesse funktionieren (Holacracy rocks)

Suggestions for improvement

weiter so


Working atmosphere

Image

Work-Life Balance

Career/Professional development

Salary/Social benefits

Environmental and social responsibility

Collegiality

Interaction with older colleagues

Leadership behavior

Working conditions

Communication

Equality

Interesting tasks

Helpful?Helpful?Agree? Agree? Report Share

Employer Comment

Laurent Buchs, People Specialist & Recruiter
Laurent BuchsPeople Specialist & Recruiter

Dear Liiper

Thank you so much for your outstanding recommendation 💚

We're happy to have you on board and if there is anything we can do, to make your experience even better, reach out to your People Specialist.

Best regards
Laurent

Moderne Digital-Agentur

4.8
Recommended
EmployeeWorked in Research / Development at Liip AG in St. Gallen, Kanton St. Gallen at the time of review.

Working atmosphere

Angenehme Arbeitsatmosphäre

Work-Life Balance

Optimal durch Jahresarbeitszeit

Environmental and social responsibility

Sustainability und Social Impact wird im Tagesgeschäft gelebt

Collegiality

Guter Zusammenhalt innerhalb seiner Kreise

Leadership behavior

Holokratische Umgebung erlaubt Mitsprache und eliminiert das klassische Vorgesetztenverhalten. Man hört sich zu.

Working conditions

Soziale Arbeitsbedingungen, moderne Arbeitsumgebung

Communication

Transparente Kommunikation

Equality

Diversität und Inklusion wird gelebt

Interesting tasks

Verschiedene Projekte und Kunden ermöglichen vielfältige Arbeit mit unterschiedlichen Technologien


Image

Career/Professional development

Salary/Social benefits

Interaction with older colleagues

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Employer Comment

Laurent Buchs, People Specialist & Recruiter
Laurent BuchsPeople Specialist & Recruiter

Dear Liiper

Thank you so much for your outstanding recommendation 🙏🏼

We're happy to have you on board and if there is anything we can do, to make your experience even better, reach out to your People Specialist.

Best regards
Laurent

Self-organization and values

4.6
Recommended
Former EmployeeWorked in IT at Liip AG in Freiburg, Kanton Freiburg until 2024.

Career/Professional development

Weiterbildung : TOP, aber Karriere nicht immer...


Working atmosphere

Work-Life Balance

Environmental and social responsibility

Collegiality

Interaction with older colleagues

Leadership behavior

Working conditions

Communication

Equality

Interesting tasks

Helpful?Helpful?Agree? Agree? Report Share

Employer Comment

Laurent Buchs, People Specialist & Recruiter
Laurent BuchsPeople Specialist & Recruiter

Dear Liiper

Thank you so much for your outstanding recommendation.
We wish you all the best for your future!

Kind regards,
Laurent

Unser Wert als Mitarbeiter steht im Mittelpunkt ; die Feedbackskultur ist der Baustein der Firma

5.0
Recommended
EmployeeWorked in Administration at liip in Freiburg, Kanton Freiburg at the time of review.

What I like about the employer

alles

What I dislike about the employer

nichts

Suggestions for improvement

keine

Career/Professional development

es besteht einen jährlichen Weiterbildungsbudget

Environmental and social responsibility

unsere Kunden werden infolgedessen filtriert

Working conditions

hybrid Arbeit


Working atmosphere

Image

Work-Life Balance

Salary/Social benefits

Collegiality

Interaction with older colleagues

Leadership behavior

Communication

Equality

Interesting tasks

Helpful?Helpful?Agree? Agree? Report Share

Employer Comment

Laurent Buchs, People Specialist & Recruiter
Laurent BuchsPeople Specialist & Recruiter

Dear Liiper

Thank you so much for your outstanding recommendation.

We're happy to have you on board and if there is anything we can do, to make your experience even better, reach out to your People Specialist.

Best regards
Laurent

A great place to work with tons of talented and unique people

4.8
Recommended
EmployeeWorked in PR / Communication at Liip at the time of review.

What I like about the employer

Freedom, purpose, passion.

Working atmosphere

Great vibes, talented and passionate people, open, trustworthy and friendly. You feel taken care of - sports offerings, massages, company events, and a great atmosphere.

Work-Life Balance

Work is hybrid and following self-organisation you can make your own hours. Personal commitments are respected.

Career/Professional development

You have an educational budget in amounts of money and hours that can be spent furthering your knowledge. You also can choose a mentor to help you further build your expertise or work competencies.

Salary/Social benefits

Salary could be better. But you get immaterial benefits like freedom, a great work environment, work-life balance, self-organization. Depends what you prioritise.
The salary is transparent, so you know what everyone earns (not a taboo topic). There is no difference between genders, which is great.

Environmental and social responsibility

Sustainability, inclusivity, and diversity are not just buzzwords. Great lengths are taken to improve the company's sustainability.

Collegiality

Teams are friendly and open to collaboration. You are constantly meeting new people due to the 6 offices around Switzerland.

Leadership behavior

The company is self-organised and there are no managers, so you have full freedom - but also full responsibilities ;)

Communication

Communication is open, mistakes are accepted and addressed instead of swept under the rug.

Interesting tasks

No day is the same!


Image

Interaction with older colleagues

Working conditions

Equality

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Employer Comment

Yannick SuterPeople Specialist

Dear Liiper

Thank you so much for your outstanding recommendation.
We're happy to have you at Liip!

Kind regards,
Yannick

We are committed to transparency

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Questions about reviews and salaries

  • Based on 271 experiences of current and former employees, Liip is rated an average of 4.7 out of 5. This score is above the average for the Internet sector (4.1 points). 86% of the evaluators would recommend Liip as an employer.
  • Based on 271 ratings, employees like the Equality, Image and Environmental and social responsibility factors about the company the most.
  • In addition to positive feedback, employees also have suggestions for improvements to the employer. Based on 271 ratings, employees think Liip can improve as an employer in the area of Salary/Social benefits.
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