Channel Manager - Social Media

What you'll be handling:

• Define and evolve TGW’s global social media strategy with a clear focus on customer and prospect engagement
• Translate TGW’s business strategy, portfolio priorities and messaging into social media narratives that resonate with target audiences
• Ensure accurate, consistent and compelling representation of TGW’s portfolio and expertise across all social channels
• Work closely with Corporate Communications to align social media messaging with corporate narratives, announcements and positioning
• Define KPIs focused on reach, engagement quality, audience growth and contribution to customer touchpoints
• Monitor and analyze content and channel performance by topic, industry and audience segment
• Identify opportunities to improve engagement, clarity of messaging and portfolio visibility
• Work with regional Customer Units to adapt global priorities into locally relevant social media engagement

What you'll need:

• 5-7+ years of experience in social media, digital marketing or communications, preferably in a B2B or technology-driven environment
• Experience managing customer-facing and brand-driven social media communication and experience working closely with Corporate Communications or brand teams
• Strong understanding of platform mechanics, algorithms and engagement best practices
• Demonstrated ability to translate complex offerings into clear, engaging social media narratives
• Experience coordinating social media activities across multiple stakeholders and regions
• Strong analytical mindset with experience defining KPIs and interpreting engagement data and high sensitivity for brand, messaging and reputational risk
• Courage to test, learn and optimize based on insights as well as curiosity to stay on top of evolving social media trends and formats
• Excellent English language skills (C1-C2 level). Working knowledge of German/Spanish/French is a plus

What you'll receive:

• Participation in an agile team, latitude, clear objectives and regular feedback
• Wide variety of tasks and room for creativity
• Responsibility in a successful international company with a strong focus on culture and values
• A reliable and stable employer based on the philosophy 'Focusing on People - Learning and Growing'
• Exciting, international projects for renowned customers