System Marketing Manager - Healthcare

Role Summary

The System Marketing Manager - Healthcare drives the definition, positioning, and go-to-market execution of silicon-based system solutions for the healthcare vertical. This role bridges deep technical understanding of healthcare medical devices with commercial strategy, owning the creation of reference designs and proof-of-concepts that demonstrate NXP’s value proposition to OEM partners while carrying global business responsibility for the healthcare segment.

Key Responsibilities

Reference Design & Proof-of-Concept Definition

Define system reference design and PoC requirements (MRDs) for priority healthcare applications (e.g., patient monitoring, CGM, infusion pumps, POCUS, surgical robotics)
Translate clinical and OEM use cases into technical specifications spanning MCU/MPU, analog front-end, connectivity, security, and AI compute
Lead cross-functional execution with systems engineering, applications, and design teams from concept through working demonstrator
Prepare program introduction materials (business case, technical brief, executive readout) to secure internal investment and resourcing
Define success criteria, BOM cost targets, and differentiation vs. competitive solutions (TI, ADI, onsemi, STM)

Global Business Responsibility

Own healthcare segment revenue, design-win pipeline, and SAM/forecast tracking across regions
Build and maintain relationships with global OEM partners and Tier-1 accounts
Coordinate regional sales and FAE teams to align global strategy with local execution
Track competitive landscape and market share movement; report against business KPIs

Marketing & Content

Develop technical articles, white papers, and benchmarking content for executive and customer-facing audiences
Support executive strategy decks, design-win playbooks, and roadmap communications
Represent NXP healthcare strategy in customer engagements, trade shows, and analyst briefings

Qualifications

- BS/MS in Electrical Engineering, Biomedical Engineering, or related field; MBA a plus
- 7+ years in semiconductor system marketing, applications engineering, or product management, with healthcare/medical device exposure
- Demonstrated experience taking a reference design from definition through customer-facing launch
- Strong grasp of regulatory context (IEC 60601, FDA) as it shapes system architecture decisions
- Excellent written/verbal communication for senior executive (VP/SVP/GM) and OEM partner audiences
- Global travel availability