Growth Marketing Specialist - Project Business (m/f/d)
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Growth Marketing Specialist - Project Business (m/f/d)
Why join the Global Marketing & Digital department?
Every relationship with our customers is more than a commercial interaction - it is a long-term partnership built on trust, proximity, and a deep understanding of their ambitions. By combining customer insight, technical expertise, and business acumen, we help create meaningful experiences and deliver solutions that drive success for our customers, from their everyday challenges to their most ambitious projects.
As our organisation transforms, so does Marketing. We are evolving from a traditional communications and campaign function into a strategic growth partner that works hand in hand with the business. Our mission is to place the customer at the centre of every decision, connect business strategy with customer needs, and accelerate sustainable growth through data, digital, content, and customer experience.
Joining our Global Marketing & Digital team means becoming part of this transformation. You will collaborate closely with commercial, product, and business teams across the organisation, helping shape customer-centric strategies, drive growth initiatives, and create measurable business impact. Your contribution will not only support our marketing ambitions - it will help influence the future direction of our business.
In our Marketing & Digital department, growth is a collective journey. We challenge ourselves, learn together, innovate together, and succeed together. Together, we are helping shape the future of the electrical industry by creating stronger customer relationships, accelerating digital transformation, and unlocking new opportunities for growth.
If you are passionate about making a real business impact and want to help build the next generation of marketing, join us and be part of the journey.
As a Growth Marketing Specialist - Project Business (m/f/d) you will be based in Paris or Obernai (France) or in Frankfurt am Main or Blieskastel (Germany) for a Permanent contract.
Mission
The Growth Marketing Specialist (Project Business) shapes and leads the marketing agenda for the Project Business segment (Commercial & Industrial buildings), enabling customer centric, scalable, and sustainable growth. By owning the end to end customer journey, the role translates business priorities into a clear, data driven marketing strategy and execution roadmap. In close collaboration with Sales and cross functional Marketing and Digital teams, drives measurable demand and pipeline impact, and continuously improves marketing performance across global markets through insight led optimisation and simplification at scale.
Responsibilities
- Own the growth marketing strategy for the Project Business segment (Commercial & Industrial buildings), with end-to-end responsibility across the full customer journey from awareness and demand generation to conversion and retention.
- Translate business ambitions into a segmented, multi‑year marketing roadmap per vertical and target group, building measurable objectives and an actionable marketing calendar aligned with enterprise and regional priorities.
- Drive scalable and sustainable growth through multi‑channel, data‑driven marketing strategies, continuously optimising funnels, value propositions, and messaging through insights, experimentation, and performance.
- Architect globally aligned, locally scalable activation and campaign plans, including automated journeys, targeted content ecosystems, media strategy, and integrated multi‑market execution.
- Connect product and solution launches with compelling storytelling, customer benefits, and tailored value propositions for key target audiences (e.g. specifiers, panel builders), ensuring relevance across markets and segments.
- Define strategic campaign priorities and briefs for Content Marketing and Digital teams, ensuring cohesive awareness, demand, nurturing, and conversion programmes across owned, earned, and paid channels.
- Partner closely with Sales, Project Business leadership, and cross‑functional Marketing and Digital teams to align on go‑to‑market priorities, challenge assumptions when needed, and ensure unified execution.
- Own campaign performance and budgets, measuring success through pipeline impact, sales‑qualified leads, and incremental revenue contribution, continuously optimising through insights and test‑and‑learn approaches.
Profile
- 10+ years experiences in B2B Project Business (Commercial & Industrial buildings) marketing mandatory, good understanding of key competitors/market players such as panel builders, specifiers, electrical contractions and building electrification ecosystems
- Demonstrated output in customer acquisition, product campaigns, and product launches across the full marketing funnel; experience taking ownership of campaign budgets
- Strong market orientation and network: understands key players beyond products and knows how to engage and influence in the market
- Excellent cross-functional collaboration skills (Sales, Product, Content, Digital/CRM, Analytics) to drive strategy and execution jointly with the business
- Strong communication style and stakeholder management with senior counterparts; assertive; high autonomy and ownership mindset
- Fluent in English; French or German is a strong plus. Technical background or strong technical interest is beneficial
What we offer?
- Personalized onboarding experience program designed to make your first days smooth
- Opportunities to learn and grow through Hager Group's awarded Hi University.
- Internal career opportunities, over 25% of our recruitments are through internal mobility
What are the recruitment stages?
- Once your CV has been selected, you will be contacted by a recruiter for an initial phone exchange.
Our success relies on collective energy. Apply now and power up your future with us!
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