
Social Media Manager:in Salary
Also referred to as:
- Leiter Social Media
- Junior Social Media & Content Manager
- Social Media Experte
Full-time gross salary
Based on 5.330 salaries
Average salary
Ø 40.900 €
3.482 data points
Ø 42.000 €
1.250 data points
Recalculated yesterday
What is the salary for a Social Media Manager:in in Germany? On average, you can earn 41.000 € gross annually, based on 5.330 collected salary information from kununu users. This equals approximately 3.417 € per month (assuming 12 monthly payments). Salaries typically range between 29.800 € and 60.300 € annually. Did you know: Men earn 42.000 € and women 40.900 € yearly on average. Your actual income as a Social Media Manager:in will depend on your industry, work experience, and location.
Use the Gross-to-net calculator to easily calculate your net salary.
Do you earn the same as the rest of Germany?
Find out what the actual pay is in your industry and your city, and whether you are being paid fairly.
Salary for Social Media Manager:in based on work experience and gender
The starting salary as a Social Media Manager:in with less than 3 years of work experience averages 38.700 € gross per year. Generally, men start at 38.500 €, whereas women start at 38.700 €, corresponding to a salary difference of 1%.
After 10 years of work experience, the average salary for a Social Media Manager:in is 53.400 € gross per year. The gender pay gap increases to 7%, with men earning 55.700 € and women earning 52.000 €.
6 out of 10 women are affected by the gender pay gap in this role. , whether you are affected and what you can do about it.
People Management and Salary
At the start of your career as a Social Media Manager:in (with less than 3 years of work experience), you can expect an average salary of around 38.400 € gross per year without managerial responsibilities, and 40.900 € with managerial responsibilities.
After 10 years of work experience, your salary increases: An experienced Social Media Manager:in without managerial responsibility earns an average of 51.500 €. With managerial responsibility, it is around 58.200 € gross per year.
Jobs for Social Media Manager:in

Salary for Social Media Manager:in by city
| City | Average salary | Salary range | Available Jobs |
|---|---|---|---|
| Social Media Manager:in in München | 45.000 € | 32.900 € - 66.100 € | Jobs in München |
| Social Media Manager:in in Frankfurt am Main | 43.500 € | 31.100 € - 63.900 € | Jobs in Frankfurt am Main |
| Social Media Manager:in in Nürnberg | 42.900 € | 32.000 € - 62.200 € | - |
| Social Media Manager:in in Hamburg | 42.200 € | 30.600 € - 59.800 € | - |
| Social Media Manager:in in Köln | 42.200 € | 32.500 € - 61.000 € | - |
| Social Media Manager:in in Stuttgart | 42.000 € | 31.400 € - 58.600 € | Jobs in Stuttgart |
| Social Media Manager:in in Berlin | 41.400 € | 29.300 € - 61.300 € | Jobs in Berlin |
| Social Media Manager:in in Düsseldorf | 40.800 € | 30.700 € - 58.500 € | Jobs in Düsseldorf |
Possible jobs for your next career step
The next career step as a Social Media Manager:in with the highest salary is the position of Projektmanager:in, with an average annual gross salary of 62.200 €. According to kununu statistics, when a Social Media Manager:in changes careers, most of them 21.5% choose the position of Marketing Manager:in. The job with the most open positions, into which a Social Media Manager:in frequently transitions, is the role of PR-Manager:in. Currently, there are 1.427 open positions in this field.
FAQ
- • The average annual salary as a Social Media Manager:in is 41.000 € gross.
• With 12 salaries, this corresponds to a monthly gross salary of 3.417 €.
• As a Social Media Manager:in, you can earn on average a minimum of 29.800 € and a maximum of 60.300 € per year.
• The majority of the salary data range between 35.900 € and 42.000 € gross per year. - The net salary as a Social Media Manager:in in Germany depends on various factors, including
Tax class
•State
• Social security contributions and
• personal circumstances.
On average, about 35-40% is deducted from the gross salary. This means that with a gross salary of 3.417 € per month, the net salary as Social Media Manager:in is approximately between 2.050 € and 2.221 €.
For an accurate calculation that takes into account your individual factors, we recommend using the kununu gross-to-net calculator. - According to our kununu salary data, as a Social Media Manager:in with less than three years of experience, you can expect an average starting salary of 38.700 € gross per year. This corresponds to a monthly salary of 3.225 € (based on 12 monthly payments).
- According to our kununu salary data, as a Social Media Manager:in with 10 years of experience, you can expect an average salary of 53.400 € gross per year – this corresponds to approximately 4.450 € gross per month (based on 12 monthly payments).
- According to our kununu salary data, you will earn the most as a Social Media Manager:in in these cities:
• München: 45.000 €
• Frankfurt am Main: 43.500 €
• Nürnberg: 42.900 €
These are the states where you can earn the most as a Social Media Manager:in:
• Bayern: 43.200 €
• Hamburg: 42.200 €
• Hessen: 42.000 € - Yes, in Germany there are salary differences between women and men as a Social Media Manager:in. Women earn on average 40.900 € gross, while men earn 42.000 € gross per year. Women earn on average 3% less than men.
- If you take on managerial responsibilities as a Social Media Manager:in in Germany, your salary increases on average by 11%. This means an average annual salary of 50.975 € gross, while colleagues without managerial responsibilities earn an average of 46.150 € gross.
Holding a leading position comes with significant benefits from the added responsibility. - Yes, currently you can find on kununu 38 open positions as a Social Media Manager:in in Germany.

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