Intern MINI Customer Journey Management and Digital Marketing (f/m/x)

Our team at the BMW Group shapes the customer journey for MINI through digital marketing, social media, and e-commerce initiatives. During your time as an intern, you contribute to international brand communication and help connect customers across multiple digital touchpoints.

What awaits you?

• You support the digital activation and development of marketing concepts.
• Furthermore, you help focus on the overall international customer journey touchpoints.
• In addition, you support the conception, development, coordination, and introduction of specific digital brand communication measures and product launches.
• Moreover, you support the conception, development, and coordination of relevant omni-channel marketing projects.
• Furthermore, you help implement and evaluate relevant strategic market analyses and KPI reports.
• In addition, you support the coordination of smaller marketing projects, especially for the European region.
• Moreover, you support operational tasks such as workshop preparations, creating presentations, and coordinating with agencies.

What should you bring along?

• Studies in business administration, marketing, communications or a related field
• General affinity for marketing and first practical experience in digital marketing
• Interest in digital marketing topics including social media and e-commerce
• Ability to adapt in a multicultural and dynamic team
• Creative, structured, and proactive approach to assigned tasks
• Very good knowledge of Excel and PowerPoint
• Good English skills; German language skills are a plus

Would you like to help shape MINI's customer journey and grow within an international marketing team? Then Apply now!

What do we offer?

• Comprehensive mentoring & onboarding.
• Personal & professional development.
• Flexible working hours.
• Mobile work.
• Attractive & fair compensation.
• Apartments for students (subject to availability & only at the Munich location).
• And much more, see bmw.jobs/waswirbieten

Start date: Earliest start date 10/01/2026

Duration: 6 months

Working hours: Full-time

You can find helpful tips on your application and the application process here.

We at the BMW Group place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experiences, and skills of the applicants. More about this here.