Senior Manager, Customer Marketing

Senior Manager, Customer Marketing

The Senior Manager, Customer Marketing leads the strategy and execution of customer marketing initiatives across the Molecular Diagnostics portfolio. This role focuses on aligning brand, campaign, and commercial objectives to drive engagement, retention, and growth through high-impact campaigns, events, and enterprise account engagement.

Key Responsibilities

• Define and oversee customer marketing strategy and shape brand messaging using competitive intelligence and Voice of Customer insights.
• Lead the strategy, prioritization, and execution of marketing initiatives, including Account-Based Experience (ABX) programs.
• Partner with sales, product marketing, and digital teams to develop cohesive content and campaign roadmaps.
• Guide and coach peers in execution, prioritization, and campaign performance optimization.
• Continuously refine value propositions and strategic messaging based on market trends and customer insights.
• Deliver performance reports and insight-driven recommendations to stakeholders.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5 years of experience in strategic marketing, product marketing, or customer engagement within diagnostics, life sciences, or healthcare sectors.
• Proven ability to develop strategic messaging and positioning rooted in customer and competitive insight.
• Deep experience with campaign planning, ABX strategies, and cross-functional team leadership.
• Strong analytical mindset with experience building performance measurement frameworks.
• Excellent communication and influence skills with the ability to manage multiple projects in a fast-paced, matrixed environment.
• Regulatory and compliance awareness (e.g., USDA, ISO 9000, CLIA, FDA, GMP) is preferred.
• Advanced degree is preferred.