Senior Digital Marketing Manager (Account-Based Marketing and SEM) (m/f/d)

Are you a performance-driven digital marketer who can connect account insights, campaign follow-up and search strategy to create measurable business impact? Do you thrive at the intersection of data, content and demand generation?

Then take your next career step with us. NXP Semiconductors is looking for an experienced digital marketing manager to lead account-based marketing follow-up and support search engine marketing initiatives that strengthen campaign performance, increase account engagement and influence pipeline growth across priority accounts.

You will be part of a global marketing communications organization of 70+ colleagues, working closely with campaign managers, sales, digital channel owners and analytics partners.

Responsibilities:

• Develop and execute account-based marketing programs for priority accounts and segments, including retargeting, nurture flows, paid media and personalized content activation as part of the campaign workflow.
• Build scalable follow-up motions that convert anonymous or early-stage engagement into identifiable, sales-ready contacts and meaningful account activity.
• Plan and manage content syndication and other paid demand programs that extend campaign reach within selected accounts and audiences.
• Support our SEM strategy and execution across search platforms- this includes planning, bidding, budget allocation, performance optimization and landing page alignment.
• Monitor and improve funnel performance by tracking engagement, account penetration, lead quality, conversion rates, pipeline influence and return on spend. Create regular performance reporting and turn insights into actionable recommendations for continuous optimization across ABM and SEM activities.
• Partner with campaign managers, sales teams and content stakeholders to align messaging, offers and activation plans to target-account priorities and buying stages.

Qualifications:

• 6 - 10 years of experience in B2B digital marketing, demand generation, or marketing communications, ideally within technology or engineering-driven industries.
• Proven track record in executing ABM programs and paid search campaigns with measurable business impact.
• Strong expertise in B2B demand generation best practices, including ABM, paid search, and full-funnel campaign execution.
• Deep understanding of B2B buyer journeys, with the ability to effectively engage technical audiences (engineers, developers) as well as business decision-makers.
• Data-driven mindset, confident in analyzing performance data, audience signals, and campaign metrics to derive insights, optimize results, and communicate clear recommendations.
• Ability to translate complex technical topics into clear, compelling, and conversion-focused messaging.
• Hands-on, execution-oriented approach with strong ownership, attention to detail, and accountability for results.
• Collaborative and pragmatic team player, able to work effectively across functions and regions in a results-driven environment.
• Excellent command of English.

Minimum Requirements:

• Degree in marketing, communications, business or a related field.
• Hands-on experience with CRM, marketing automation and reporting tools such as Salesforce, Power BI, Google Ads or similar platforms.
• Strong analytical and problem-solving skills, with the ability to manage budgets, performance metrics and optimization plans.
• Highly organized and able to manage multiple priorities in a fast-paced, matrixed environment.
• Experience collaborating across marketing, sales and external partners to deliver integrated campaigns.
• Curiosity, initiative and a strong bias for action.

The successful candidate may/will be responsible for security related tasks. The assignment may/will be in scope of security certifications, therefore a conscious and reliable way of working is necessary.