GEO Content Marketing Specialist (m/w/d) IoT

Develop content that can be discovered, understood and cited by generative AI systems such as ChatGPT, Gemini, and Claude Analyze large language models (LLMs), AI-generated responses, search engine results pages (SERPs) and zero-click results and derive data-driven content initiatives from these insights Develop a Generative Engine Optimization (GEO) strategy and optimize content for discoverability, citability, trust signals and semantic quality Structure content around relevant user questions, ensuring clarity, subject-matter depth and industry relevance View AI not merely as a tool but as a strategic marketing channel and continuously evolve this channel Experiment with new content distribution channels and develop an LLM-optimized channel mix for national and international target audiences Revise and optimize existing content based on the latest AI and search engine requirements Combine editorial content expertise with technical knowledge of AI, search technologies and modern content strategies Contribute your own ideas for automating content workflows and leveraging AI-powered tools