Senior Digital Performance Manager (m/f/d)

Head of Performance Marketing (m/f/d)

You will carry out these tasks with enthusiasm:

• Acting as the operational deputy to the Head of Digital Marketing & Customer Strategy and representing the performance marketing function on relevant committees
• End-to-end responsibility for key areas of the global performance marketing strategy and ensuring its implementation across brands and markets
• Managing and optimising all paid performance channels (including SEA, paid social, display, metasearch and affiliate), including budget responsibility
• Planning, implementing and continuously optimising cross-channel campaigns in national and international markets
• Responsibility for budget planning, forecasting, and investment and reallocation decisions to maximise ROI
• Managing and developing agency partnerships, whilst ensuring clear governance structures, processes and quality standards
• Working closely with internal stakeholders (including Brand, Product, CRM and Analytics) to coordinate campaigns, the customer journey and commercial priorities

You should bring the following to the role:

• A degree in business administration (ideally with a specialisation in marketing) or equivalent qualification
• Several years’ experience in online and performance marketing, ideally in international or multi-brand environments
• In-depth expertise in paid search, paid media platforms and MarTech, as well as the ability to manage agencies and stakeholders on an equal footing
• Experience in managing and overseeing larger online marketing budgets, including making independent commercial decisions
• Strong analytical skills and the ability to interpret performance data to derive well-founded actions
• A strategic, entrepreneurial and strongly performance-oriented approach to work, combined with a high degree of personal responsibility and decisiveness
• Excellent stakeholder management and the ability to exert targeted influence on various stakeholder groups
• Openness to AI-driven optimisation in performance marketing
• Excellent written and spoken German and English

What we offer:

• A role with the world’s leading tourism group, offering international career opportunities
• A modern and forward-looking working environment with flexible working time models, remote working and desk sharing
• Comprehensive and personalised training opportunities and programmes
• The chance to work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes

We look forward to receiving your application - regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or beliefs.