Associate, Brand Marketing

Associate Brand Marketing

Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness - We are Proudly Connected. Purely Driven.

Position Summary

Joining Purina means you’re joining one of the most emotional categories in the world - pet care. At our very core, we’re a human environment - passionate people mastering cutting-edge technology to continuously improve the lives of pets.

As an Associate within our Brand Marketing group, you’ll be responsible for assisting the execution of the marketing strategy for the brand you support, including analyzing the business and our competition. What does your day-to-day look like? Building promotion elements for the business plan; developing sales tools; evaluating sales, share, profit; drawing insights from analytics, and overseeing budgets.

You must be able to find your ‘square’ - find passion in the work you do and develop meaningful partnerships with your customers. And if you’re naturally collaborative, curious, analytical, and digitally driven, you’ll fit right in. #JoinPurina

• Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
• Support executional excellence across the digital shelf by helping ensure product content, imagery, claims, and brand assets are accurate, optimized, and aligned with shopper and retailer needs.
• Assist in the execution of promotional programs/calendar
• Manage coupon and customer relationship marketing
• Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
• Manage packaging changes due to product, graphic, and or formula changes
• Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
• Maintain packaging and product forecast
• Monitor inventory
• Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market
• Participate in qualitative and quantitative marketing research to impact your business and brand decisions
• Develop customer presentations that communicate updates to promotional/trade calendars
• Plan and execute merchandising events, retail tools, and point of sale (POS) displays

Requirements

• Bachelor’s Degree from an accredited institution. Master’s degree preferred.
• 3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required

Other

• Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, IRI, PowerBI etc.) to drive new business initiatives and project success highly preferred
• Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred
• Experience in AI-enabled problem solving and learning agility

Don’t meet all the qualifications listed under “other”? These are preferred, but not required. When you apply for a role with Nestlé Purina, we ensure that individual confidentiality is held to the highest regard. We are intentional about creating an inclusive workplace for everyone. We consider our associates our most valuable assets. Please apply for full consideration.

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.