Bitmovin's Innovation Impacts the Industry
Since the invention of television broadcasting in the 1900s, the broadcasting industry has always sought innovative technology that can improve the viewing experience for users. Over the years and with the introduction of over-the-top streaming services, the bar keeps rising as the industry continues to pack more visual quality into fixed spectrum and bandwidth allocations. Bitmovin continues to be a leader in the research and development of actual perceptual quality metrics standards. The metrics are used to emulate the human perceptual system and leverage the information to maximize the efficiency of video encoding parameters. Bitmovin customers such as the British Broadcasting Corporation (BBC) and Hulu Japan, are actively working to implement perceptual quality metrics with the Bitmovin Encoder product and its per-title encoding capabilities.
Another key area where Bitmovin has played a significant role is in the use of massive parallel encoding to enhance encoding speeds. Bitmovin's DNA and its origin story came from its founders' contributions to the development of the ISO/IEC MPEG Dynamic Adaptive Streaming over HTTP (DASH) standard, which today is used by most streaming services worldwide. Thus, the Bitmovin Encoding product has been created with segmented processing in mind which allows for massive parallel processing to accelerate encoding speeds across all available cloud infrastructure while maintaining the highest quality in the market and minimizing bitrate. With this technology, media and entertainment companies such as BBC, National Rugby League (NRL) Australia, and Globo Brazil are able to reduce the encoding time of their content from hours to minutes and reducing delivery costs by up to 50 percent.
"Bitmovin is extremely honored to receive an Emmy® Award for our technical contributions to the booming area of online video streaming," said Stefan Lederer, CEO and co-founder Bitmovin. "Since we founded Bitmovin, our mission has been to help the transformation of video consumption towards online streaming using technology, and in particular improve the industry's viewing experience with the most advanced encoding technology developed by our R&D team. The Emmy® award validates our tireless efforts to optimize workflows and deliver the highest-quality streaming video across all devices."
"The Technology & Engineering Emmy Award was the first Emmy Award issued in 1949 and it laid the groundwork for all the other Emmys to come," said Adam Sharp, CEO & President, NATAS. "We are extremely happy about honoring these prestigious companies, again in partnership with NAB, where the intersection of innovation, technology, and excitement in the future of television can be found."