Marketing & Growth Specialist (f/m/d)

• Data-Driven Growth: Analyze marketing funnel metrics (e.g., ROAS, CAC, AOV, retention) and translate data into actionable strategies that drive business growth.
• Customer Psychology: Investigate buyer motivations, objections, and messaging resonance through rigorous testing, data analysis, and structured thinking.
• Hypothesis Testing: Develop and validate growth hypotheses across audiences, offers, positioning, and channels by designing and evaluating targeted tests.
• Paid Acquisition Management: Optimize the paid marketing ecosystem - primarily Meta - by monitoring performance, shaping campaign strategy, and scaling budgets.
• Data-to-Creative Bridge: Collaborate with creative teams to transform performance insights into winning hooks, angles, and concepts.
• Funnel Optimization: Analyze post-click elements like landing pages, product presentations, and conversion paths to enhance the overall customer journey.
• Insight Communication: Simplify complex data analyses into clear, strategic recommendations for stakeholders.
• Continuous Learning: Stay ahead of industry trends, challenge existing assumptions, and integrate best practices into the company (Holzkern).

• Data-Driven & Analytical: Enjoys working with numbers, identifying hidden patterns, and drawing logical conclusions even from incomplete data.
• Psychologically Curious: Fascinated by human behavior, specifically the motivations, objections, and psychological triggers behind customer decisions.
• Structured Problem Solver: Approaches challenges with logic and curiosity, using a systematic instinct to investigate, understand, and fix underperforming areas.
• Growth & Marketing Background: Possesses experience in fields like Performance/Growth Marketing, E-Commerce, Data Analytics, or Conversion Optimization (prior experience with Meta Ads or Google Ads is highly valuable).
• Agile Learner: Fast at mastering new tools, systems, and concepts when given ownership and responsibility.
• Clear Communicator: Able to articulate complex thinking clearly and present actionable, data-backed recommendations to drive decisions.

Requirements

• 1-4 years of relevant professional experience
• Strong analytical skills
• Excellent English (C1)
• Advanced Excel / Google Sheets skills
• Experience working with data and performance metrics
• Experience with performance marketing platforms is a strong advantage

• Real Ownership: Take charge of meaningful growth initiatives from day one with a direct, measurable impact on business performance.
• Rapid Learning Curve: Gain deep, hands-on experience across analytics, growth strategy, experimentation, customer psychology, and performance marketing.
• High-Performance Culture: Work alongside an ambitious, execution-focused team that is deeply committed to continuous learning and improvement.
• Generous employee discounts for you and your loved ones.
• Attractive flexitime work model with home office option.
• Two legendary annual company events with the whole #TeamHolzkern - all inclusive :)
• Regular team events with your team throughout the year.
• State of the art technical equipment (MacBook).
• Fresh fruits, coffee, tea, milk (also vegan and lactose free) in the office on site.
• Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal.

These and many other exciting benefits will await you at Holzkern.
But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us!To give you an idea of what to expect, here is an overview of our application process:

1. Your application
   You’ve already taken the first step - we’ve received your application.
2. Review of your documents
   We’ll review your application carefully and you’ll usually receive initial feedback from us within 5 days.
3. Developing a use case
   For many roles, we’d like to find out more about your working style and your ideas through a practical task.
4. Getting to know each other
   If your profile is a good fit for the role, we’ll invite you to a face-to-face interview.
5. Another interview if required
   Depending on the role and team, an additional meeting may be useful so that we can get to know each other even better.
6. Our joint decision
   You choose us - and we choose you.
7. Your start at Holzkern
   Once you’ve accepted the offer, we’ll guide you through the next steps and work with you to prepare for your start in #TeamHolzkern.

Of course, we’ll also let you know if we decide to select someone else during the process.