Generative Search Optimisation & Content Marketing Manager (SEO/GEO)

What's the role?

We are looking for an a data-driven and creative Generative Search Optimisation & Content Marketing Manager to join Hilti`s global marketing communications team. In this role, you’ll own and develop our organic / AI search strategy. This role bridges content strategy, content performance and user-first thinking to drive organic growth across all digital touchpoints. You will work closely with content, UX, dev, and marketing teams to ensure SEO is integrated into every stage of the digital experience. This is a high-impact role focused on improving visibility, authority, and performance of HILTI in the digital landscape. This role is pivotal in enhancing our organic visibility across multiple markets and languages, ensuring our content resonates with B2B decision-makers and ranks effectively in (AI) search engines.

You will collaborate with regional marketing teams, content creators, and digital specialists to optimize web content for search performance, user intent, and business relevance.

What You’ll Bring

• 5+ years of experience in SEO, with a strong emphasis on content optimization in a B2B environment, with Deep understanding of modern SEO: E-E-A-T, semantic search, and mobile-first indexing
• Proven success in driving organic growth across international markets.
• Expertise in SEO tools (e.g., SEMrush, Ahrefs, Conductor, Google Search Console).
• Experience with CMS platforms and multilingual content management, solid understanding of HTML, CSS e.g.
• Strong understanding of B2B buyer personas and content strategy.
• Familiarity with AI search trends and structured data implementation.
• Excellent communication and stakeholder management skills.
• Strong analytical skills with the ability to present SEO data in an actionable way
• Fluency in English (required for our international environment).

Legal Notice

Does this sound like you? We look forward to your application! For further questions, please feel free to contact the hiring manager over LinkedIn https://www.linkedin.com/in/johannes-weisensee/

During your interviews, you will meet several members of the digital team including leadership. This way you get to know more about us, and we get to know more about you.

Tempted to apply? Click “apply now” and send us your resume (PDF in English version) today! Do you want to know more? Go to https://careers.hilti.com/en/digital-marketing

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.