During my time in Marketing, I often felt pressured to replicate and “improve” competitor data.
Gut am Arbeitgeber finde ich
A few talented, supportive colleagues and basic tools to do the job.
Schlecht am Arbeitgeber finde ich
Opinions discouraged and punished with scores; pressure to be relentlessly competitive, which removes any enjoyment and creativity; salary freezes; people are nudged to resign.
Verbesserungsvorschläge
Replace the school-style scoring system with constructive feedback; allow employees to share opinions without penalties; invest in original, ethical research instead of copying competitors; introduce transparent annual pay reviews; create clear career paths and training; reward collaboration; and provide independent channels for concerns.
Image
The external image does not match the internal culture. Staff voices are discouraged and dissent is penalised.
Karriere/Weiterbildung
Limited development pathways. Speaking up risks being marked down; people feel pushed to resign rather than supported to grow.
Gehalt/Benefits
Pay was effectively frozen for long periods and benefits were basic, with no meaningful progression linked to performance.
Umwelt-/Sozialbewusstsein
Little visible focus beyond the minimum; internal practices encouraged competition over collaboration and wellbeing.
Arbeitsbedingungen
Day-to-day work relied on copying and “improving” competitor data instead of creating our own. The constant scoring and league-table system made the environment punitive rather than productive.
