LaVita GmbHvorgestern
Head of Online Marketing & Growth (m/w/d)
Kumhausen
Full-time
Leiter:in E-Marketing Salary
Also referred to as:
- Head of Digital Marketing
- Digital Director
- Head of Online Marketing
Full-time gross salary
Based on 432 salaries
Ø 80.500 €
Average salary
48.000 €136.500 €
Ø 69.100 €
162 data points
Ø 90.700 €
239 data points
Last time recalculated on 28. April 2026
What is the salary for a Leiter:in E-Marketing in Germany? On average, you can earn 80.500 € gross annually, based on 432 collected salary information from kununu users. This equals approximately 6.708 € per month (assuming 12 monthly payments). Salaries typically range between 48.000 € and 136.500 € annually. Did you know: Men earn 90.700 € and women 69.100 € yearly on average. Your actual income as a Leiter:in E-Marketing will depend on your industry, work experience, and location.
Use the Gross-to-net calculator to easily calculate your net salary.
Do you earn the same as the rest of Germany?
Find out what the actual pay is in your industry and your city, and whether you are being paid fairly.
Salary for Leiter:in E-Marketing based on work experience and gender
The starting salary as a Leiter:in E-Marketing with less than 3 years of work experience averages 60.300 € gross per year. Generally, men start at 76.500 €, whereas women start at 52.500 €, corresponding to a salary difference of 31%.
After 10 years of work experience, the average salary for a Leiter:in E-Marketing is 98.500 € gross per year. The gender pay gap increases to 15%, with men earning 102.800 € and women earning 87.300 €.
7 out of 10 women are affected by the gender pay gap in this role. , whether you are affected and what you can do about it.
People Management and Salary
At the start of your career as a Leiter:in E-Marketing (with less than 3 years of work experience), you can expect an average salary of around 44.900 € gross per year without managerial responsibilities, and 68.400 € with managerial responsibilities.
After 10 years of work experience, your salary increases: An experienced Leiter:in E-Marketing without managerial responsibility earns an average of 84.400 €. With managerial responsibility, it is around 100.800 € gross per year.
Jobs for Leiter:in E-Marketing
Salary for Leiter:in E-Marketing by city
| City | Average salary | Salary range | Available Jobs |
|---|---|---|---|
| Leiter:in E-Marketing in Frankfurt am Main | 101.400 € | 45.400 € - 165.800 € | - |
| Leiter:in E-Marketing in München | 96.600 € | 65.100 € - 154.900 € | - |
| Leiter:in E-Marketing in Berlin | 76.100 € | 50.400 € - 124.100 € | - |
| Leiter:in E-Marketing in Hamburg | 72.600 € | 45.700 € - 126.100 € | Jobs in Hamburg |
Possible jobs for your next career step
The next career step as a Leiter:in E-Marketing with the highest salary is the position of Chief Information Officer, with an average annual gross salary of 126.400 €. According to kununu statistics, when a Leiter:in E-Marketing changes careers, most of them 21.6% choose the position of Leiter:in Marketing. The job with the most open positions, into which a Leiter:in E-Marketing frequently transitions, is the role of Leiter:in Kommunikation. Currently, there are 2.684 open positions in this field.
FAQ
- • The average annual salary as a Leiter:in E-Marketing is 80.500 € gross.
• With 12 salaries, this corresponds to a monthly gross salary of 6.708 €.
• As a Leiter:in E-Marketing, you can earn on average a minimum of 48.000 € and a maximum of 136.500 € per year.
• The majority of the salary data range between 48.000 € and 65.700 € gross per year. - The net salary as a Leiter:in E-Marketing in Germany depends on various factors, including
Tax class
•State
• Social security contributions and
• personal circumstances.
On average, about 35-40% is deducted from the gross salary. This means that with a gross salary of 6.708 € per month, the net salary as Leiter:in E-Marketing is approximately between 4.025 € and 4.360 €.
For an accurate calculation that takes into account your individual factors, we recommend using the kununu gross-to-net calculator. - According to our kununu salary data, as a Leiter:in E-Marketing with less than three years of experience, you can expect an average starting salary of 60.300 € gross per year. This corresponds to a monthly salary of 5.025 € (based on 12 monthly payments).
- According to our kununu salary data, as a Leiter:in E-Marketing with 10 years of experience, you can expect an average salary of 98.500 € gross per year – this corresponds to approximately 8.208 € gross per month (based on 12 monthly payments).
- According to our kununu salary data, you will earn the most as a Leiter:in E-Marketing in these cities:
• Frankfurt am Main: 101.400 €
• München: 96.600 €
• Berlin: 76.100 €
These are the states where you can earn the most as a Leiter:in E-Marketing:
• Hessen: 93.300 €
• Bayern: 90.000 €
• Baden-Württemberg: 81.100 € - Yes, in Germany there are salary differences between women and men as a Leiter:in E-Marketing. Women earn on average 69.100 € gross, while men earn 90.700 € gross per year. Women earn on average 24% less than men.
- If you take on managerial responsibilities as a Leiter:in E-Marketing in Germany, your salary increases on average by 25%. This means an average annual salary of 79.175 € gross, while colleagues without managerial responsibilities earn an average of 63.650 € gross.
Holding a leading position comes with significant benefits from the added responsibility. - Yes, currently you can find on kununu 5 open positions as a Leiter:in E-Marketing in Germany.
Want to know more about salary?
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