Associate Manager, Commercial Development

Category Development Executive

Main Purpose of Job
Execute overall category development & growth within the country, by driving focus on Channel/customer plans based on shopper insights, while implementing the commercial execution agenda. Combined with delivering the compelling selling stories for the customers within the country, to deliver on the categories strategies and growth expectations.

A DAY IN THE LIFE ...
Commercial Process: Input into the ICP process within the respective category/categories within their respective OPCs/countries to ensure timely cross-functional input, with alignment to the key Category, Brand, Channel, Shopper and Customer growth opportunities and activation platforms. Ensure customer plans are aligned to the cluster category and channel priorities
Strategic Revenue Management (SRM): Implement Strategic Revenue Management as a way of working for the category, ensuring opportunities are worked on during the key times of year e.g. ICP and becomes part of the day to day working for the GD community in the OPC, for the category. Category insights to be fed into the MBPC process.
Category Strategy : implement the Omni-Channel Category strategy, delivering Customer, Category & Nestle Growth (The triple win). Drive the relationships with the prioritised customers in order to be the preferred supplier through a deep understanding of their needs
Channel 360: Execute the channel plans to win at the Point of Purchase, within the country, for the category. Ensure category specificities are understood and aligned where it could impact the overall cluster approach.
Shopper: Ensure the needs of the category in the country/OPC are met by executing the shopper research agenda. Drive the understanding of the shopper in the category internally and with key customers, ensuring commercial plans have shopper data & insights embedded throughout.

ARE YOU A FIT?

2-3 years of experience in a commercial role (Sales/Marketing) and FMCG exprience with a proven track record of delivering on results while being able to:

• Solid understanding of Shopper need states, trends & shopping missions
• Solid underdstanding of Wholesalers, Hypermarkets, E-retailers, convenience etc.), their Strategies & trends with a full overview on the retaill landscape

Good commercial understanding pricing & promotions
Bachelor's Degree in Business, Marketing.