Manager CRM Marketing (All genders welcome)

Manager CRM Marketing (all genders welcome)

Join the movement and find new inspiration.

We have an exciting opportunity for you as:

Manager CRM Marketing (all genders welcome) within our CX Department at the Kia Europe Headquarters in Frankfurt/Main, Germany.

Job mission:

As a Manager CRM Marketing (all genders welcome) you will lead and support CRM campaigns across Europe, using data insights, AI automation, and segmentation to boost customer engagement and loyalty. The role also covers the development and enhancement of B2B and B2B CRM capabilities in our ecosystem in the Marketing Cloud.

Main responsibilities:

• Lead and support CRM campaigns across European markets.
• Use data insights, AI automation, and segmentation to boost engagement and loyalty.
• Enhance B2B CRM capabilities across sales and marketing.
• Collaborate with teams to align CRM solutions with business goals.

Key tasks:

CRM Campaign Strategy & Execution:

• Define and coordinate comprehensive EU and local markets CRM campaigns, ensuring alignment with business objectives.
• Collaborate with service, marketing, sales, and product teams to streamline campaign strategies.
• Facilitate campaign orchestration coordination (i.e. parent campaigns) and legal validation
• Support deployment and launch of National Sales Companies (NSCs) campaigns.

Data Management & Segmentation

• Build and manage data segmentation, targeting strategies for NSCs.
• Activate standard data segments from Segmentation tool to Marketing Cloud, ensuring alignment of CRM insights with future segmentations.
• Make sure consent legality checks run across the entire data activation process

AI-Driven Automation & Innovation

• Support the design, development, and deployment of AI features to enhance and automate campaign execution.
• Monitor and propose refinement to AI-driven capabilities, providing insights and recommendations to local market users.

CRM Performance Monitoring & Insights

• Act as the control tower for KEU CRM marketing dashboards and funnels, ensuring the identification of leaks through the creation and continuous improvement of performance KPIs.
• Provide actionable insights to stakeholders, including top management, NSCs key users, and KEU teams.
• Regularly update dashboards based on user feedback and evolving business needs.

Your talents:

Education:

• Bachelor's degree in IT, Business Administration, or Marketing.

Experience:

• 6+ years experience in program/product management of CRM systems.
• Hands on experience with Salesforce Marketing Cloud, Salesforce Core Cloud. Familiarity with audience segmentation tools, HTML.
• Excellent program management and organizational skills.
• Understanding of consent management practices for marketing activities in Europe.
• Interest in AI technologies and their application in marketing and customer service, ideally within the Automotive industry.
• Strong analytical skills with the ability to generate data-driven insights.
• Strong teamwork skills, with the ability to work independently and take initiative.
• Effective communication and stakeholder management abilities.

Skills:

• Ability to drive international projects with good presentation skills
• Good computer skills (MS-Office) especially Excel and PowerPoint.
• Able to manage resistances and oppositions, finding solutions within the constrictions
• Dynamic, self-motivated with great level of originality
• Fluent in English; an additional European language constitutes an advantage

Who are we?

At Kia, we are a global mobility brand with more than 75 years of experience. Since our founding in 1944, we have grown from manufacturing bicycles, motorcycles and cars to becoming a provider of mobility solutions, always guided by the changing needs of our customers.

Today, we continue to expand our portfolio of electrified and battery electric vehicles while developing new mobility services. Guided by our brand slogan, Movement that Inspires, we are exploring new ways to make mobility more convenient and relevant for people’s everyday lives. Through continuous innovation and a customer-centric approach, we aim to create products and services that inspire new possibilities and meaningful connections.

As the European sales and manufacturing arm of Kia Corporation, we support 39 markets across Europe and the Caucasus from our headquarters in Frankfurt, Germany. Together, we are more than 5,500 colleagues, including around 3,500 team members at our manufacturing facility in Žilina, Slovakia.

At our European headquarters, more than 50 nationalities work side by side, bringing different perspectives, experiences and ideas. This diversity is one of our strengths and contributes to the way we work, learn, and grow together. Every day brings opportunities to collaborate, develop new skills, and contribute to our shared success.

If you are looking for an environment where curiosity, collaboration, and continuous learning are valued, we would love to hear from you. Join us and be part of the movement that inspires.

Should you still have doubts, we also offer:

• A vibrant international atmosphere where our workforce represents 50+ nations.
• Playing a pivotal role in shaping Kia's culture in Europe, actively contributing to its development.
• Exploring new solutions, where your creative input matters significantly.
• Enjoying a competitive compensation package, including a Job ticket, consistent on-the-job training, a complimentary staff restaurant, and engaging company events.

If you’re interested to become part of our Kia team, please apply via our online portal. We are looking forward to getting to know you.