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For our client, a leading multinational technology company that specializes in Internet-related services and products, we are looking for Product Marketing Manager (m/f/d) in Hamburg

Ref.: 105554

About the role:

  • Deliver full pieces of projects that are integrated into overarching product marketing efforts, with minimal assistance
  • Develop innovative insights and thorough analysis for marketing leadership and other partners (e.g., Product team, Sales) by scoping and conducting user research and analyzing the market
  • Evaluate product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users
  • Identify user lifecycle strategy and critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features
  • Plan and execute prioritized marketing project work by selecting an appropriate method to most effectively achieve project objectives
  • Make sound business decisions with guidance from leadership
  • Set challenging but achievable goals and measure success logically
  • Manage competing priorities and know when to loop in managers to remove roadblocks or obstacles

Requirements:

  • MBA or master's degree in a related field
  • Experienced with:
  • Client/partner management/advising:
    Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor
  • Consumer behavior: Knowledge of consumer behavior (e.g., digital or traditional consumer behaviors). This includes the knowledge of how consumer behavior informs product strategy/program design and influences sales cycles
  • Data analysis and synthesis: Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies
  • Go-to-market activities knowledge: Understanding of user needs, helping products go-to market, and giving feedback to improve product
  • Industry knowledge
  • Marketing briefs: Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign
  • Product positioning: Ability to articulate key messages, features, and benefits to the target audience
  • Situational leadership: Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organization, to present/defend/clarify concerns or issues regarding an existing project, program or solution. This includes the ability to effectively address difficult
  • Ability to define and lead projects with multiple high level stakeholders
  • Exceptional analytical, problem-solving, negotiation and organizational skills
  • Ability to speak and write in German and English fluently and idiomatically

Our offer to you:

  • Employment contract with Nash direct with an attractive relocation and salary package
  • An exciting environment and cutting-edge projects at global brands and hidden champions
  • Personal and individual support by our Account Managers and HR team
  • Be part of the Nash direct team and connect with your colleagues throughout Germany

For over 30 years, Nash direct has been helping remarkable people to win exciting roles at world-leading technology companies in Germany. Our Mission is to give our employees the best possible experience in working with us.

Interested? Then we would love to receive your application!

Marlena Marzano Monterosso

Senior Recruiter

Nash direct GmbH

Leonrodstraße 52

80636 München

Mobile: +49 (0)151 11 32 34 15

Email: marlena.marzano@nashdirect.de