Kaufland 

e-commerce

Bewertung

Hi and thank you so much for taking the time to share your feedback with us!

We are sorry to hear that you feel we are lacking a clear vision and ambitious goals, as our strategic direction is deeply important to us.

With our new vision from October 2025, we have defined a very clear and purposeful direction for the future of our company ( https://kaufland-ecommerce.com/ueber-uns/#vision-mission). We actually steer our milestones very clearly and transparently through our OKR framework, which every team contributes to.

If you feel that the strategic goals falling under this vision are still too blurry in your daily work, we would like to encourage you to question that directly: Where exactly do you feel a lack of clarity or ambitious approaches? In this case, please proactively reach out to your manager or your dedicated HR contact person. Together, we can work out concrete solutions or clear up any uncertainties in a confidential discussion.

You can also reach us directly via email at: humanresources@kaufland-ecommerce.com. Thank you for your openness, and we look forward to an ongoing exchange to continuously improve!

Your HR Team