Senior Manager Sales - Benelux and Northern Europe

ROLE PURPOSE

Lead the Capri-Sun business across Benelux, Denmark, Norway, Finland, the Faroe Islands and Greenland, taking ownership of commercial performance and strategic distributor partnerships across the region.

Translate Capri-Sun's strategic priorities into winning market, channel and customer plans, driving sustainable net sales, gross margin, volume and market-share growth. Build strong distributor capabilities and ensure excellent market execution while identifying new opportunities to grow our brands, channels and customer base.

WHAT MAKES THIS ROLE EXCITING

This is an entrepreneurial commercial leadership role with significant autonomy. You will manage a diverse portfolio of developed and growth markets, working through distributor partners to shape how Capri-Sun grows across Northern Europe and Benelux. You will combine strategy with hands-on commercial execution, from identifying new growth opportunities to building stronger distributor capabilities and winning with customers.

YOUR RESPONSIBILITIES

• Accountable for regional and country commercial performance delivering net sales, gross margin, volume, trade investment and market-share targets.
• Lead strategic distributor partnerships, setting clear objectives, joint business plans, performance scorecards and governance routines, while ensuring mutual accountability for results.
• Develop and execute long-term market, channel and route-to-market strategies, identifying opportunities to expand distribution, enter new channels and customers and accelerate profitable growth.
• Lead annual commercial planning with distributors, aligning customer priorities, pricing, portfolio, promotions, activation and innovation plans.
• Drive distributor performance through regular business reviews, market visits and fact-based recommendations across sell-in, sell-out, distribution, availability, visibility and promotional effectiveness.
• Strengthen revenue and margin management through disciplined pricing, mix, trade investment and promotional effectiveness, ensuring commercial investment generates sustainable returns.
• Build distributor capabilities and challenge partners constructively on sales-force effectiveness, customer development, assortment, activation and execution standards.
• Use market, category, customer, competitor and consumer insights to identify growth opportunities and translate them into clear commercial actions.
• Lead forecasting and performance management, providing clear visibility of results, risks, opportunities and corrective actions and continuously improving forecast accuracy.
• Coordinate innovation and product launches across the region, building the commercial case and aligning volume assumptions, route-to-market, customer plans and launch execution.
• Partner closely with Marketing, Supply Chain and Finance to deliver integrated market plans and ensure distributors have the tools, information and support required to succeed.
• Lead and develop the Junior Sales Manager and mobilise internal and external stakeholders around shared regional priorities.

YOUR PROFILE

• Bachelor's degree in Business, Marketing, Economics or a related discipline; postgraduate qualification is an advantage.
• 8+ years of progressive commercial experience in FMCG, ideally within food or beverages and including responsibility for international or multi-country markets.
• Strong track record of managing and developing distributors or other third-party commercial partners across multiple markets.
• Solid retailer/key account experience, including customer negotiations and joint business planning.
• Proven commercial ownership across net sales, margin, pricing, trade investment and forecasting.
• Strong understanding of route-to-market, revenue growth management, trade marketing, category management and commercial finance.
• Ability to turn market and customer insights into actionable growth plans and influence partners without direct authority.
• Strong leadership and coaching capability, combined with an entrepreneurial, analytical and resilient mindset.
• Business-fluent English; Dutch, French or a Nordic language is an advantage.
• Willingness to travel regularly across the assigned markets and company locations.