Digital Marketing and Social Media Specialist

Digital Marketing and Social Media Specialist

Position Overview

We are seeking a Digital Marketing and Social Media Specialist to support and execute our digital marketing and social media strategy. The ideal candidate will be responsible for creating engaging content, managing our social media channels, and driving brand awareness through strategic digital initiatives.

Key Responsibilities

Social Media & Content Management:

• Execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish, and share daily content (text, images, video, HTML) that builds meaningful connections and engages our audience
• Create and modify content promoting company activities and initiatives
• Develop weekly post schedules across all social media platforms
• Coordinate the creation of original, high-quality copy for:
  • Facebook and LinkedIn posts
  • Landing pages
  • Ad copy and promotional materials

Audience Engagement & Community Management:

• Interact with targeted audiences within the approved company's tone of voice
• Monitor and respond to audience interactions across social media channels
• Build and nurture community engagement

Analytics & Reporting:

• Monitor ROI and KPIs consistently
• Track and report social media channel results monthly or as requested
• Capture and analyze social media data, metrics, insights, and best practices
• Continuously improve strategies based on performance data

Content Support & Collaboration:

• Collaborate with internal stakeholders to generate employer branding and marketing content
• Support digital marketing initiatives aligned with the company brand and business goals
• Provide photo coverage of company events and activities
• Coordinate with external partners on marketing campaigns
• Support ad-hoc marketing and communications inquiries as they arise

General Responsibilities:

• Comply with all internal company rules, regulations, and confidentiality policies
• Maintain professional behavior and respect for colleagues and the working environment
• Use company resources (internet, phone, technical equipment) solely for work purposes

Position Requirements

Education & Experience:

• Bachelor's Degree
• At least 2-3 years of experience in digital marketing and/or social media management

Language:

• Excellent command of English (written and verbal)

Skills & Personal Qualities:

• Strong communication and writing skills
• Team collaboration and interpersonal skills
• Ability to work with constructive feedback and willingness to improve
• Resourcefulness and adaptability
• Proficiency with social media platforms and digital marketing tools
• Analytical mindset with attention to detail
• Creative thinking and content creation ability

Reporting Structure

• Reports to: Brand Manager
• Collaborates with: Internal departments, marketing teams, and cross-functional stakeholders

We offer:

• Fully paid training
• Stable job and career development opportunities
• Attractive salary
• Additional health insurance
• More than fifty benefits and services to choose from
• Positive international working environment
• Support and learning
• Employee referral bonuses

Does it sound like the perfect job for you? APPLY NOW!

About us: TELUS Digital Bulgaria is the largest employer in the CX (Customer Experience) industry in the country with over 4,600 team members. The company provides a broad portfolio of services - designing, building, and delivering next-generation digital services, AI solutions, customer experience, and more. The company's primary focus is strict adherence to all our clients' procedures and practices. We are an independent outsourcing services provider and do not function as a local representation of our partners.

#LI-DNI

About Company:

TELUS Digital is the customer experience transformation partner to the world's most admired brands. Our diverse team weaves data, technology, and human ingenuity to deliver differentiated customer journeys, drive operational effectiveness, and scale AI solutions with meaningful value and positive impact.

We craft real-world solutions in the moments that matter, from customer acquisition to lifelong loyalty. Enabled by our global reach - spanning 78,000 experts in 33 countries - and deep industry expertise, we help over 600 organizations make the customer experience feel effortless.

Our solutions span Data & AI, Digital Experience & IT, CX Management and Trust & Safety. At the core of our innovation is Fuel iX™, an enterprise-grade generative AI platform that helps clients safely access and optimize leading LLMs to scale their own AI from pilot to production.

Equal Opportunity Employer Statement

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicant's qualifications, merits, competence and performance without regard to any characteristic related to diversity.