Global Marketing Data Analyst (m/f/d)

Global Marketing Data Analyst (m/f/d)

Your responsibilities

- Consolidate marketing performance data across channels (e.g., email, web, paid media, social media, Showpad, CRM, and events) into standardized reporting views
- Build, maintain, and optimize dashboards and reports (e.g., in Power BI) for global and regional MarCom stakeholders, including collaboration with and coordination of technical suppliers and internal IT teams
- Collect, clean, and harmonize data from multiple platforms, including Salesforce, marketing automation systems, Adobe Analytics, and paid media platforms
- Define and operationalize global marketing KPIs, metrics, and reporting standards in alignment with channel and strategy owners
- Perform deep-dive analyses of campaign, channel, and customer journey performance to identify trends, key drivers, and improvement opportunities
- Support regional and global teams with ad hoc analyses, data validation, and interpretation of marketing performance data
- Collaborate closely with MarTech, CRM, and Channel Strategy teams to enhance data quality, tracking, and attribution logic
- Ensure data consistency and governance across reports, dashboards, and recurring performance reviews
- Proactively identify gaps in data availability, tracking, or reporting, and drive pragmatic solutions

Your qualifications

- Bachelor’s degree in Data Analytics, Business, Marketing, Economics, Information Systems, or a related field
- 4 - 6 years of hands-on experience in marketing analytics, digital analytics, or performance reporting
- Experience working with multiple marketing data sources and platforms in a global, matrixed organization; B2B or healthcare industry experience is a plus
- Proven track record of building dashboards, reports, and analyses for non-technical marketing stakeholders
- Strong analytical and data management skills, with the ability to translate data into clear insights and actionable recommendations
- Experience with AI and Power BI (or similar BI tools), including data modeling and dashboard design
- Solid hands-on experience with Salesforce (Sales Cloud and/or Marketing Cloud), Adobe Analytics, and paid media reporting tools
- Fluency in English required; additional languages are a plus
- Good understanding of digital marketing channels, campaign measurement, and customer journeys
- High attention to detail and data accuracy, with the ability to work independently, manage multiple requests, and collaborate across global and regional teams
- Comfortable engaging with senior marketing stakeholders and working across different time zones and cultures in a hands-on, operational role
- Residence in Hamburg or the surrounding region, or willing to relocate, as this role requires at least 60% on-site presence in our Hamburg office


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Your benefits

- Flexible working hours, remote work possible (up to 40%)
- 30 days of holidays per year
- Modern office and an inspiring working environment
- Employee restaurant with live cooking and healthy food (subsidized)
- Public transport ticket (100 % subsidized) or free parking space
- Company sport groups and an inhouse company gym
- Employee Assistance Program to support your health, mental and emotional well-being
- A comprehensive company pension scheme
- Company medical officer and vaccination offers
- Childcare through our ‘Buttje&Deern’ partner
- Bike leasing