Marketing Activation Manager

As a Marketing Activation Manager Sweden, reporting to the Senior Marketing Activation Manager Europe, you will play a pivotal role in shaping the consumer and trade marketing strategy.

Responsibilities:

Brand & Portfolio Strategy

• Lead the local development of the annual brand plan, including portfolio strategy, innovation pipeline, promotional strategy, and communication priorities.
• Collaborate closely with local teams, regional & global marketing teams, and external partners to adapt global strategies to local market dynamics.
• Analyze internal and external data to identify growth opportunities and drive portfolio, assortment, pricing, and innovation strategies.
• Set clear priorities across SKUs, channels, and customers to maximize business performance.

Consumer & Media Activation

• Establish the local media strategy in alignment with global guidelines and lead its execution.
• Develop and implement relevant BTL activation programs to strengthen brand awareness, consideration, and trial.
• Lead the execution of innovation launches and key consumer-facing campaigns.

Sales & Customer Support

• Partner closely with Sales and Key Account Managers to develop customer-specific activation plans with key retailers (ICA, Coop, Axfood).
• Translate category, customer, and shopper insights into actionable recommendations for assortment, pricing, promotions, activation, and innovation.
• Lead and manage the external field sales force.
• Ensure delivery against core in-store KPIs, including distribution, shelf visibility, secondary placements, and activation excellence.
• Work closely with Sales to align priorities, customer plans, and commercial objectives.

Performance Management & Insights

• Track and analyze category, brand, and customer performance to identify risks and opportunities.
• Lead post-promotion evaluations and recommend actions to improve promotional ROI and effectiveness.
• Monitor key business KPIs and provide clear insights and recommendations to support decision-making

Profile:

• 5–7 years of consumer marketing experience within FMCG or a similarly fast-paced industry, with solid knowledge of the Swedish market.
• A strong commercial mindset, combining brand-building expertise with a clear understanding of sales and customer dynamics.
• Excellent project management, analytical, and communication skills.
• A data-driven approach, with the ability to translate insights into clear recommendations and actionable plans.
• A proactive approach, resilience, and the ability to thrive in a dynamic and rapidly changing environment.
• Strong collaboration skills, a flexible working style, and the ability to influence and engage cross-functional stakeholders.
• Fluency in both Swedish and English, written and spoken.