Assistant Manager Public Relations - Temp until 31.07.27 (m/f/d)

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

Purpose & Overall Relevance for the Organization:

The Public Relations Team is responsible for creating and enhancing the public image of adidas by acting as a central point of contact for all brand related media requests within Germany, Austria and Switzerland.

Key Responsibilities:

• Assist in the creation and adaptation of PR content (press releases, media briefs, talking points, media lists) based on category and campaign needs.
• Support the implementation of PR campaigns for assigned categories, ensuring accurate messaging and timely execution.
• Gather and consolidate information for PR story development, ensuring consistency with brand and communication strategy.
• Maintain first‑level relationships with media, bloggers, and influencers in relevant categories (e.g., fashion, streetstyle, sports).
• Maintain and update media and influencer databases.
• Assist in planning, organizing, and executing PR events, press days, influencer activations, and product seeding activities.
• Coordinate logistics such as sample management, shipments, invitations, schedules, and event documentation.
• Coordinate with cross‑functional partners including Brand Marketing, Product Marketing, Corporate Communications, and external agencies.
• Support internal alignment on messaging, distribution timelines, and content needs for PR initiatives.

Key Relationships

• Corporate Communication
• Brand Marketing & Product Marketing
• Sports Marketing
• Media, bloggers, influencers
• Internal stakeholders involved in PR execution

Knowledge, Skills & Abilities

• Strong communication skills with the ability to write, adapt, and edit content for external audiences.
• Understanding of PR processes, media needs, and storytelling.
• High sense of organization and ability to handle multiple tasks under deadlines.
• Customer‑focused mindset and strong service orientation.
• Ability to work in a dynamic and fast‑changing environment.
• Basic understanding of social media and influencer landscape.
• German native speaker skills required
• Hands‑on, proactive, and solution‑oriented approach.
• Affinity for sports and lifestyle culture.

Requisite Education and Experience / Minimum Qualifications:

• University degree in Communications, Marketing, Journalism, Public Relations, or a related field.
• Minimum 1 - 2 years of relevant experience (PR, communication, media, agency environment). Based on P1 benchmark.
• Experience working with media, influencers, or content creation is an advantage.
• Proficiency in MS Office (Word, PPT, Excel).

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.