Brand Manager CEE (m/w/d)

Tradition & innovation, fashion & facts, retail stores & online shops - at P&C* Düsseldorf we bring things together that may seem contradictory. That’s why we embrace diversity, not just in the styles we offer, but in the people we bring on board. What unites us is a hands-on mentality and a drive to be creative. Does this sound like you? Then join our team. Let’s create the future of retail. Together.

Kick-start your career at Fashion ID GmbH & Co. KG, part of the Peek & Cloppenburg* group with headquarters in Düsseldorf and Vienna. Fashion ID serves as the central competence center of the group for cross-company services. In addition, it operates the online shops of the Peek & Cloppenburg* group and manages all related online activities.

*In Germany there are two independent companies Peek & Cloppenburg with their headquarters in Düsseldorf and Hamburg. This advertisement refers to the Düsseldorf-based group of companies, whose locations you can find here: peek-cloppenburg.de/de/stores.

WHAT YOU WILL BE RESPONSIBLE FOR

Your Mission: You will own the commercial campaign and category activation agenda for a given season or region (CEE & AT) to directly support business priorities, category growth, store traffic, and sales performance.

Campaign Planning & Calendar: You will lead and coordinate the campaign calendar, including commercial campaigns, category pushes, promotions, CRM activations, and local marketing moments.

Category Activation & Promotions: Working closely with Buying and Sales, you will turn category opportunities into clear campaign concepts, defining promotional logic, intensity, and target groups.

Regional Relevance: You will ensure that all campaigns reflect local customer needs, market dynamics, store realities, and regional business priorities.

Stakeholder Management & Briefings: You will drive cross-functional execution across Marketing, Buying, Retail, CRM, Media, and E-Commerce, creating clear briefs for operational teams.

Performance & Process Discipline: You will track sales impact, traffic, conversion, and ROI, deriving learnings and establishing routines as well as post-mortems to elevate execution quality and speed.

WHAT WE ARE LOOKING FOR

Your Background: You bring 5 - 8 years of experience in commercial planning, category management, campaign management, marketing operations, retail/trade marketing, or management consulting.

Industry Knowledge & Commercial Mindset: You possess a solid background in retail, fashion, FMCG, or marketplaces, along with a strong commercial understanding of sales drivers, margin impact, promotions, and ROI logic.

Project Management & Methodology: You translate business priorities into structured campaign plans, briefs, and timelines, managing complex stakeholder groups with confidence.

Mindset & Work Style: You work in a pragmatic, hands-on, and solution-oriented manner, driven by a strong ownership mindset, resilience, and high self-initiative.

Languages & Market Knowledge: You are fluent in German and English (additional Central/Eastern European languages are a plus) and have a strong grasp of the German market and local consumer behavior (CEE/AT).

WHAT WE OFFER

Key Strategic Role: You will occupy a highly visible position at the intersection of category strategy, retail activation, and e-commerce, directly shaping our CEE growth agenda.

High Level of Autonomy: You will work on initiatives that directly impact business performance, store traffic, and revenue, enjoying substantial creative and commercial scope.

Professional Growth: Benefit from our wide range of internal learning and development programs to continuously expand your professional expertise.

Benefits: Enjoy a 25% family and friends discount in the stores of our group of companies in Germany. You’ll also get access to various health initiatives, exclusive discounts, and attractive perks from our partners.

For the position of Brand Manager CEE (m/f/d), we offer a monthly gross salary above the collective agreement starting at EUR 4,300 (framework collective agreement for employees in Information and Consulting); overpayment is possible depending on your specific qualifications and experience.