Category Consumer and Marketplace Intelligence Manager

Position Snapshot

Location: Petaling Jaya, Selangor
Company: Nestlé Malaysia (Maggi)
Full-time
Bachelor's Degree
6+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

As a Consumer Insights Manager, you will put the consumer at the heart of our business decisions. You will lead consumer research and translate data, trends and behaviours into clear, actionable insights that shape our brands, innovation pipeline and communication strategies.

You will work closely with Marketing, Portfolio & Innovation and other business stakeholders, while partnering with external research agencies to deliver high-quality consumer insights across markets.

A Day in the Life of a Category Consumer and Marketplace Intelligence Manager

Consumer Understanding & Segmentation

• Lead end-to-end consumer research, including usage & attitudes, segmentation and target consumer profiling.

• Leverage consumer understanding tools and frameworks to uncover meaningful insights and identify growth opportunities.

• Use household panels, social listening and digital behavioural data to identify emerging consumer trends and behaviours.

• Identify knowledge gaps and prioritise research investments based on key business needs.

Brand Health & Communication Effectiveness

• Lead Brand Health Tracking for key brands and translate findings into actionable recommendations.

• Provide consumer insights and recommendations to support communication development and creative evaluation.

• Analyse competitive brand positioning and identify opportunities for brand growth.

• Provide consumer insights to support ICP and brand strategy reviews.

Innovation & Concept Validation

• Lead consumer validation for innovation concepts in line with established tiering guidelines.

• Support opportunity sizing, demand-space mapping and the translation of consumer trends into innovation opportunities.

• Partner with Portfolio & Innovation teams to identify and activate macro trends and consumer-led opportunities.

Research Operations & Knowledge Sharing

• Develop and deliver the annual consumer research plan in partnership with key stakeholders.

• Manage external research agencies and partners to ensure high-quality and timely delivery of research.

• Consolidate and share research findings and learnings to strengthen consumer insight capabilities across the organisation.

• Coach and enable business partners on consumer insight tools, methodologies and frameworks.

What Will Make You Successful

• 6+ years of experience in Consumer Insights, Market Research or Marketing Strategy, preferably within FMCG.

• Strong experience across both qualitative and quantitative research methodologies.

• Solid expertise in consumer segmentation and brand health tracking.

• Proven ability to translate consumer insights into actionable recommendations that support innovation and business growth.

• Experience managing research agencies and external partners.

• Exposure to multiple markets and diverse consumer landscapes, with AOA experience being an advantage.

• Bachelor's degree in Marketing, Consumer Psychology, Statistics, Business or a related field is required.