Junior Manager Marketing Activation - Southern and Eastern Europe

RESPONSIBILITIES:

Reporting to the Marketing Activation Manager Southern & Eastern Europe and working closely with the Europe Sales team.

YOUR RESPONSIBILITIES

Marketing Activation & Market Support

• Take operational ownership of marketing activation for the Baltics, Hungary, Greece, Cyprus, Kosovo and Balkans, translating regional brand priorities into effective local activation plans in collaboration with distributors and Sales.
• Develop and maintain annual activation calendars for assigned markets, and adapt and implement campaigns in collaboration with distributors, Sales teams and external partners.
• Manage assigned activation projects end-to-end, coordinating timelines, agencies, internal stakeholders and deliverables to ensure execution on time, within agreed scope and in alignment with brand objectives.
• Build effective working relationships with distribution partners, challenge and support local activation plans, review sales and promotion performance, and follow up on agreed actions.
• Act as the first point of contact for assigned countries, ensuring quick responses and clear communication.
• Track activation and media spend for assigned markets against agreed budgets, and flag deviations and required corrective actions.

Consumer & Media Activation

• Manage organic social media channels across assigned markets, including content planning, publishing and performance tracking.
• Execute paid media campaigns for selected countries and coordinate creative and media agencies against agreed objectives, timelines and deliverables.
• Assist in the development of campaign assets and local market adaptations
• Develop campaign assets and local market adaptions in collaboration with internal stakeholders and external partners.
• Coordinate and maintain brand websites across assigned markets; ensure content is accurate & up to date.

Brand Assets & Trade Marketing

• Coordinate artwork development, POS materials and merchandising projects from briefing to delivery.
• Ensure all materials comply with global brand guidelines and local market requirements.
• Coordinate approval processes with relevant internal stakeholders and external partners before production and market deployment.
• Support the creation of sales presentations, trade materials and customer-facing marketing tools.

Performance & Insights

• Analyse market, consumer and Nielsen data to identify trends, opportunities and competitive insights, and translate findings into practical recommendations.
• Evaluate activation and campaign performance against agreed KPIs, identify learnings and recommended improvements for future activities. Prepare regular reports, presentations and business updates for internal and external stakeholders.

YOUR PROFILE

• Bachelor’s degree in marketing, Business Administration or related field, or equivalent relevant professional experience. 2-4 years of relevant experience in consumer marketing, trade marketing or marketing activation, preferably within FMCG.
• Strong analytical, project management and organisational skills, with the ability to manage multiple markets, stakeholders and deadlines simultaneously.
• Excellent communication and interpersonal skills; ability to influence across functions cultures and external partner organisations.
• Fluent English and Polish required.
• Strong Excel and PowerPoint skills; experience working with Nielsen or comparable market and consumer data is an advantage.
• Comfortable working independently in a hybrid/remote setup across multiple countries.
• Willingness for limited travel within the region.
• Self-starter with a proactive and ownership-driven approach.
• Agile and adaptable, comfortable managing multiple priorities and diverse markets.
• Working knowledge of digital and social; media activation, campaign performance metrics and agency collaboration.
• Collaborative team player who enjoys building relationships with both internal teams and external partners.
• Curious, commercially minded and able to connect marketing activities with customer, market and sales priorities.