Global Brand Health Consultant - Consumer Insights (all genders)
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Global Brand Health Consultant - Consumer Insights (all genders)
Your Tasks
- Translate Brand Health Tracking and Consumer Panel data into clear, actionable insights and recommendations that inform brand strategy, business decisions and marketing actions.
- Connect Brand Health and Penetration data with relevant business metrics, category and marketing metrics to build a holistic understanding of brand performance and its underlying drivers.
- Analyze brand performance to identify key drivers, challenges and growth opportunities , and communicate them through compelling, executive-level storytelling presentations.
- Act as a strategic insights partner and consultant to the business , proactively identifying key questions, challenging existing assumptions and translating business needs into relevant analytical and research approaches.
- Build strong relationships with senior stakeholders (managing VPs and Board members), influencing decisions and driving the Brand Health and Brand Penetration growth agenda across the organization.
- Ensure methodological rigor continuously challenging and evolving research approaches to ensure they remain relevant for changing business needs.
Your Profile
- Extensive years of experience in Consumer & Market Insights / Market Research within FMCG or consumer goods.
- Strong expertise in Brand Health Tracking and Consumer Panel / penetration data.
- Strong analytical and strategic thinking , with the ability to connect multiple data sources beyond Tracking, Consumer Panel data such as retail data and Business metrics and translate complex findings into clear business implications and recommendations.
- Excellent storytelling, communication and senior stakeholder management , with the ability to influence and challenge constructively and experience in managing VPs and Board members.
- Experience working across multiple markets ; combined agency and client-side experience is a plus.
- Experience with data visualization such as Power BI, is a plus.
- Strong sense of ownership and initiative , with a proactive, pragmatic and solution-oriented mindset.
- Fluent English , both written and spoken; additional languages are a plus.
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
Please submit your application by November 25.
If you have any questions, please check our application FAQ first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via rc@beiersdorf.com.
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