E-Commerce_Key_Account_Manager

Senior E-Commerce Manager (m/w/d) - Villeroy & Boch & Ideal Standard

Shape & Create - And make it happen!

The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.

Want to become part of us? #shapeandcreate

Key Responsibilities:

• Ideal Standard (Smart Premium): Expand smart premium market share by identifying new pure player potentials and innovative business models. Optimize sales volumes and CLTV through data-driven KAM, leveraging efficient processes and digital tools for broader reach.

• Cross-Brand Performance Marketing & Data Analysis: Concept, execute, and measure cooperative online marketing campaigns. Define and monitor KPIs (ROI, conversion rates, market share) across both brands, ensuring data-backed optimization for sustainable growth.

• Enhanced Content & CX Management: Oversee high-quality content creation (A+ Content, brand worlds) and UX/UI optimization for both V&B and IS. Analyze customer journeys to minimize friction, maximize brand conversion, and elevate satisfaction across all platforms.

• Strategic Process & Tool Integration: Evaluate and implement advanced e-commerce technologies, including AI optimization and web analytics. Collaborate extensively with internal teams (Sales, Marketing, Product Management) to embed e-commerce effectively into local strategies.

Role Impact:

​​ Direct impact on market share and profitable growth across diverse brand segments.

Education & Skills:

• ​​​University Degree in Business Admin (Marketing/E-Commerce) or comparable academic qualification or track record in eCommerce business.
• Minimum 3-5 years experience in e-commerce management, performance marketing, or data-driven Key Account Management.

• Proven expertise in managing key e-commerce accounts and strategic partnerships in B2B/B2C, including negotiation of commercial terms and marketing budgets.

• In-depth knowledge of online marketing channels (SEO, SEA, Social Media, Affiliate, Email) and their strategic integration.

• Strong analytical capabilities to interpret complex data (Google Analytics 4, BI tools), derive precise recommendations, and communicate insights clearly to senior stakeholders.

• Practical experience with web analytics and e-commerce optimization tools (e.g., Sistrix, Similarweb), with an agile project management mindset.

• Fluent in German and English (written and spoken).

Think outside the box with us! #shapeandcreate