Founded in 1933 by French tennis legend René Lacoste as a sportswear manufacturer, LACOSTE is now recognized as an internationally renowned cult label for lifestyle fashion. The brand with the crocodile logo offers sporty and classic collections for women, men, and children, as well as an accessories line. As a premium brand, LACOSTE is distinguished by exceptional comfort, first-class materials, and the highest standards of quality. Natural elegance and sporty casualness for more than 80 years.
Lacoste Germany GmbH, together with its subsidiaries, distributes LACOSTE apparel and leather goods as a licensee for Germany, Austria, Denmark, and Sweden. The headquarters of Lacoste Germany GmbH is located in Munich. In addition, Lacoste Retail Germany GmbH sells Lacoste products in 26 boutiques and 10 outlets in Germany, as well as in 5 boutiques and 1 outlet in Austria.
LACOSTE focuses on the premium segment and aims to bring the brand’s traditional values of sportsmanship and innovation to life through the values of joie de vivre, authenticity, and elegance.
The fascinating world of the LACOSTE brand brings together the various collections: Lacoste Runway Collection, Lacoste Casualwear, Lacoste Life, and Lacoste Sport.
The group operates globally through its brands. In addition to its retail stores, the Lacoste brand is also distributed through the wholesale segment. The brand also has an online store.
The company employs approximately 250–300 people in Germany and Austria.
“Contrast creates uniqueness” – “Experience the French spirit of Lacoste with us”
Lacoste can be seen as a modern company that also draws on traditional values. The values of its namesake and founder, René Lacoste, continue to shape the company’s conduct to this day. The French mindset and the corporate philosophy rooted in these origins define the corporate culture at Lacoste.
Our employees are at the very center of our focus, because only through the outstanding and exceptional work of each individual can our company’s success be guaranteed. Our employees are proud to contribute their creativity, passion for fashion, and dedication to a heritage brand with a unique and internationally oriented history. Appreciation, recognition, and respect for each individual, as well as equitable treatment, fairness, and transparency, are values just as important to us as authenticity, elegance, and joie de vivre—a sentiment further underscored by our brand motto: “Life is a beautiful sport.”
In addition to the free development of each individual, Lacoste places great emphasis on teamwork and cohesion, as well as on communication and exchange. A family-like and friendly work atmosphere, a pleasant work environment, and a flexible work schedule contribute to a healthy work-life balance at Lacoste.
Lacoste’s French spirit brings together many contrasting qualities, creating a unique atmosphere in the workplace. It embodies the French way of life at the headquarters, in the stores, and at the outlets. As an employer, Lacoste aims to instill in its employees the French art of living, characterized by elegance, wit, passion, vigor, joie de vivre, and lightheartedness, as well as athleticism, consistency, tradition, performance, and pride.
We recognize our employees’ dedication to the Lacoste brand through attractive and diverse benefits. We offer our motivated and ambitious employees a range of professional development opportunities and career advancement within the company. Through short decision-making processes within small teams, we create a very collegial and pleasant work atmosphere. Additional benefits include employee discounts, bonuses and incentives, flexible work schedules, employee events, internship programs, as well as training and coaching through our Retail Academy.
Discover our job offers! Operations, manufacturing, product, marketing, sales, digital, IT, human resources... Lacoste offers a diversity of opportunities and jobs around the world.
Our mission is to support our talents’ development by offering mentoring and training programs, such as the Lacoste Academies, and by pushing internal mobility forward. We are a human size company where each of us can have an impact. So, are you ready to invent the icons of tomorrow?
